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Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong

Student satisfaction, a factor increasing in importance as it continues to influence the development and operation amongst private universities in Malaysia. This research focuses on this factor, amongst others, in their roles in affecting undergraduate students’ satisfaction in private universities...

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Main Authors: Chee Hoo, Wong, Lee, Alex, Yee Fong, Wong
Format: Book Section
Language:English
Published: Center for Islamic Philanthropy and Social Finance (CIPSF) 2021
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Institutions of higher education
Educational evaluation
Online Access:https://ir.uitm.edu.my/id/eprint/52136/1/52136.pdf
https://ir.uitm.edu.my/id/eprint/52136/
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id my.uitm.ir.52136
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spelling my.uitm.ir.521362021-12-01T02:44:59Z https://ir.uitm.edu.my/id/eprint/52136/ Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong Chee Hoo, Wong Lee, Alex Yee Fong, Wong Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Institutions of higher education Educational evaluation Student satisfaction, a factor increasing in importance as it continues to influence the development and operation amongst private universities in Malaysia. This research focuses on this factor, amongst others, in their roles in affecting undergraduate students’ satisfaction in private universities in Selangor, Malaysia. With higher education being an intangible service rather than a tangible product, this research seeks to hypothesise and analyse the relationship between service quality in the context of tangibility, assurance, reliability, responsiveness, and empathy. In this study, the research objectives and questions were highlighted, and a conceptual framework that integrates different factors influencing the satisfaction of undergraduates is proposed. A 5-point Likert scale survey (N=288) was conducted; data were analysed using Multiple Regression Analysis through SPSS. Three factors, tangibility, assurance and empathy, showed a significant influence in predicting students’ satisfaction amongst private university students. Center for Islamic Philanthropy and Social Finance (CIPSF) 2021 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/52136/1/52136.pdf ID52136 Chee Hoo, Wong and Lee, Alex and Yee Fong, Wong (2021) Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong. In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 109.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Institutions of higher education
Educational evaluation
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Institutions of higher education
Educational evaluation
Chee Hoo, Wong
Lee, Alex
Yee Fong, Wong
Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong
description Student satisfaction, a factor increasing in importance as it continues to influence the development and operation amongst private universities in Malaysia. This research focuses on this factor, amongst others, in their roles in affecting undergraduate students’ satisfaction in private universities in Selangor, Malaysia. With higher education being an intangible service rather than a tangible product, this research seeks to hypothesise and analyse the relationship between service quality in the context of tangibility, assurance, reliability, responsiveness, and empathy. In this study, the research objectives and questions were highlighted, and a conceptual framework that integrates different factors influencing the satisfaction of undergraduates is proposed. A 5-point Likert scale survey (N=288) was conducted; data were analysed using Multiple Regression Analysis through SPSS. Three factors, tangibility, assurance and empathy, showed a significant influence in predicting students’ satisfaction amongst private university students.
format Book Section
author Chee Hoo, Wong
Lee, Alex
Yee Fong, Wong
author_facet Chee Hoo, Wong
Lee, Alex
Yee Fong, Wong
author_sort Chee Hoo, Wong
title Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong
title_short Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong
title_full Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong
title_fullStr Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong
title_full_unstemmed Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong
title_sort factors predicting satisfaction of private universities’ students in selangor, malaysia / wong chee hoo, alex lee and wong yee fong
publisher Center for Islamic Philanthropy and Social Finance (CIPSF)
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/52136/1/52136.pdf
https://ir.uitm.edu.my/id/eprint/52136/
_version_ 1718929519827484672
score 13.211869

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