Mango Slurpp / Norfarah Ain Abd Murad

This Individual Assignment is about the social media portfolio that had been assigned to students that take subject ENT 530 Entrepreneurship for Semester July- Dec 2018. In this portfolio, students need to run a business and must use social media as the platform by utilizing Facebook (FB) to market...

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Bibliographic Details
Main Author: ABD MURAD, NORFARAH AIN
Format: Entrepreneurship Project
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/51311/1/51311.pdf
https://ir.uitm.edu.my/id/eprint/51311/
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Summary:This Individual Assignment is about the social media portfolio that had been assigned to students that take subject ENT 530 Entrepreneurship for Semester July- Dec 2018. In this portfolio, students need to run a business and must use social media as the platform by utilizing Facebook (FB) to market the business. So, I had chosen to sell Mango Slurpp which was the product and used FB as the platform to market it. The main priority in selling this product is to provide the best mango pudding which using the best type of mango which is Harumanis Mangoes from Perlis. By providing the best mango pudding, Mango Slurpp can be served chill and can be the dessert after meal. When doing posting in FB, I am using soft sell and hard sell technique to make sure that customers are attracted to buy my Mango Slurpp.