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Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol

Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas....

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Main Author: Zainol, Amer Shakir
Format: Thesis
Language:English
Published: 2010
Subjects:
Industrialization
Work groups. Team work in industry. Quality circles
Study and teaching
Online Access:https://ir.uitm.edu.my/id/eprint/5108/1/TP_AMER%20SHAKIR%20ZAINOL%20AD%2010_5%201.pdf
https://ir.uitm.edu.my/id/eprint/5108/
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spelling my.uitm.ir.51082022-04-05T06:15:05Z https://ir.uitm.edu.my/id/eprint/5108/ Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol Zainol, Amer Shakir Industrialization Work groups. Team work in industry. Quality circles Study and teaching Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas. However, most empirical studies focus more on individual creativity rather than group creativity even though in industrial design practices it admits that group creativity, which is brainstorming, is very important. Based on past studies, this study identifies factors influencing brainstorming especially in industrial design practices. This study also attempts to enrich previous model of Input (personality traits) - Process (production loss and Satisfaction) - Output (group brainstorming performance) and brainstorming models to include Ownership of the Topic factor. This study examines four main factors, personality traits, production loss, Satisfaction, and Ownership of the Topic, all of which influence performance in group brainstorming. Personality traits in this study are based on A Big Five. Production loss is referred to as the factors that act to impair group performance. Production loss includes activities such as Production Blocking, Social Loafing, and Evaluation Apprehension. Satisfaction reflects how group members feel satisfied when they are in the brainstorming group, while Ownership of the Topic relates to the interest of individual in engaging the brainstorming activities in industrial design issue. Group performance is measured based on the Quantity of Ideas produced by the Industrial Design undergraduates during brainstorming sessions. 2010-07 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/5108/1/TP_AMER%20SHAKIR%20ZAINOL%20AD%2010_5%201.pdf (2010) Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol. PhD thesis, thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Industrialization
Work groups. Team work in industry. Quality circles
Study and teaching
spellingShingle Industrialization
Work groups. Team work in industry. Quality circles
Study and teaching
Zainol, Amer Shakir
Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
description Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas. However, most empirical studies focus more on individual creativity rather than group creativity even though in industrial design practices it admits that group creativity, which is brainstorming, is very important. Based on past studies, this study identifies factors influencing brainstorming especially in industrial design practices. This study also attempts to enrich previous model of Input (personality traits) - Process (production loss and Satisfaction) - Output (group brainstorming performance) and brainstorming models to include Ownership of the Topic factor. This study examines four main factors, personality traits, production loss, Satisfaction, and Ownership of the Topic, all of which influence performance in group brainstorming. Personality traits in this study are based on A Big Five. Production loss is referred to as the factors that act to impair group performance. Production loss includes activities such as Production Blocking, Social Loafing, and Evaluation Apprehension. Satisfaction reflects how group members feel satisfied when they are in the brainstorming group, while Ownership of the Topic relates to the interest of individual in engaging the brainstorming activities in industrial design issue. Group performance is measured based on the Quantity of Ideas produced by the Industrial Design undergraduates during brainstorming sessions.
format Thesis
author Zainol, Amer Shakir
author_facet Zainol, Amer Shakir
author_sort Zainol, Amer Shakir
title Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_short Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_full Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_fullStr Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_full_unstemmed Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
title_sort factors influencing group brainstorming performance in industrial design practices / amer shakir zainol
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/5108/1/TP_AMER%20SHAKIR%20ZAINOL%20AD%2010_5%201.pdf
https://ir.uitm.edu.my/id/eprint/5108/
_version_ 1729707407053946880
score 13.211869

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