Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.]
The advancement of smartphone technologies has led to many promising services such as payment through mobile or smartphone itself. In Malaysia, mobile payment usage is still low because consumers prefer to make payment transactions using other devices like laptops, computers, and credit card machine...
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Center for Islamic Philanthropy and Social Finance (CIPSF)
2021
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my.uitm.ir.509432021-11-01T04:25:13Z https://ir.uitm.edu.my/id/eprint/50943/ Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.] Mohamad Roseli, Nur Hazwani Azhar, Nurul Huda Najihah Sauid, Muna Kameelah Hasan, Zuhairah Othman, Yuhanza Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Mobile commerce The advancement of smartphone technologies has led to many promising services such as payment through mobile or smartphone itself. In Malaysia, mobile payment usage is still low because consumers prefer to make payment transactions using other devices like laptops, computers, and credit card machines. Even though the adoption is still low but it shows an increasing trend. The purpose of this paper is to fin d out the factors that influence consumers’ perceptions of mobile payment usage. This study proposes three factors which are ease of use, trust, and security for the measurement. This quantitative study employed convenience sampling as the sampling technique and a total of 259 consumers as the respondents. All three factors were found to influence the consumers’ perception of mobile payment usage. Since this study is limited to only three factors, there should be other factors to be included in future studies such as perceived cost, perceived benefits, cashback, rewards and many more. This study will be beneficial to both service providers as well as businesses using the services for improving their business models and business strategies. Center for Islamic Philanthropy and Social Finance (CIPSF) 2021 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/50943/1/50943.pdf ID50943 Mohamad Roseli, Nur Hazwani and Azhar, Nurul Huda Najihah and Sauid, Muna Kameelah and Hasan, Zuhairah and Othman, Yuhanza (2021) Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.]. In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 38. https://www.acbess2021.com/ |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Mobile commerce Mohamad Roseli, Nur Hazwani Azhar, Nurul Huda Najihah Sauid, Muna Kameelah Hasan, Zuhairah Othman, Yuhanza Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.] |
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The advancement of smartphone technologies has led to many promising services such as payment through mobile or smartphone itself. In Malaysia, mobile payment usage is still low because consumers prefer to make payment transactions using other devices like laptops, computers, and credit card machines. Even though the adoption is still low but it shows an increasing trend. The purpose of this paper is to fin d out the factors that influence consumers’ perceptions of mobile payment usage. This study proposes three factors which are ease of use, trust, and security for the measurement. This quantitative study employed convenience sampling as the sampling technique and a total of 259 consumers as the respondents. All three factors were found to influence the consumers’ perception of mobile payment usage. Since this study is limited to only three factors, there should be other factors to be included in future studies such as perceived cost, perceived benefits, cashback, rewards and many more. This study will be beneficial to both service providers as well as businesses using the services for improving their business models and business strategies. |
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Book Section |
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Mohamad Roseli, Nur Hazwani Azhar, Nurul Huda Najihah Sauid, Muna Kameelah Hasan, Zuhairah Othman, Yuhanza |
author_facet |
Mohamad Roseli, Nur Hazwani Azhar, Nurul Huda Najihah Sauid, Muna Kameelah Hasan, Zuhairah Othman, Yuhanza |
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Mohamad Roseli, Nur Hazwani |
title |
Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.] |
title_short |
Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.] |
title_full |
Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.] |
title_fullStr |
Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.] |
title_full_unstemmed |
Factors influencing consumers’ perception towards mobile payment usage in Malaysia / Nur Hazwani Mohamad Roseli … [et al.] |
title_sort |
factors influencing consumers’ perception towards mobile payment usage in malaysia / nur hazwani mohamad roseli … [et al.] |
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Center for Islamic Philanthropy and Social Finance (CIPSF) |
publishDate |
2021 |
url |
https://ir.uitm.edu.my/id/eprint/50943/1/50943.pdf https://ir.uitm.edu.my/id/eprint/50943/ https://www.acbess2021.com/ |
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