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Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir

For my case study, I want to provide a summary of the business that I has interviewed. MZ Lighting Enterprise has been recognized by all Taman Tawas Damai residences. This business was started by the entrepreneur in 2010, and it was a family business. Address for he business is at 7 & 9, Laluan...

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Main Author: Ahmad Zubir, Nur Liyana
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Small business. Medium-sized business
Business education
Success in business. Performance
Online Access:https://ir.uitm.edu.my/id/eprint/50856/1/50856.pdf
https://ir.uitm.edu.my/id/eprint/50856/
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spelling my.uitm.ir.508562021-09-28T08:09:29Z https://ir.uitm.edu.my/id/eprint/50856/ Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir Ahmad Zubir, Nur Liyana Small business. Medium-sized business Business education Success in business. Performance For my case study, I want to provide a summary of the business that I has interviewed. MZ Lighting Enterprise has been recognized by all Taman Tawas Damai residences. This business was started by the entrepreneur in 2010, and it was a family business. Address for he business is at 7 & 9, Laluan Tawas Damai, Taman Tawas Mutiara, 30010 Ipoh, Perak. This is due to the insufficient of electrical stores that offers product & services which have a variety selection of the products. Services and products that were offered by this store was varieties of lamps, fans, electrical appliances such as socket, plug, wire and so on, ironworks such as grills, awning, skylight and others, wiring and plumbing. The major problem that was faced by MZ Lighting Enterprise is marketing problems. The problems that related to the marketing problem were lack of expertise and insufficient knowledge in marketing strategies, inactive in social marketing in residential area and location of the premise is not strategic. This marketing problem was closely related to the intelligent of the marketing strategy which are important to all businesses to become more successful. The major problem that was faced by MZ Lighting Enterprise is lack of expertise which lead to decreasing amount of customer comes to their store and the best method to overcome the problem was by create geo-targeted restaurant ads with online advertising platforms such as Facebook, Instagram, and Twitter to promote their business’s best visual content. MZ Lighting Enterprise also needs to face with other competitors and it likes to set a lower price compared to prices set by MZ Lighting Enterprise. But, the price set by MZ Lighting Enterprise was worth to the quality of services. 2021-06-13 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/50856/1/50856.pdf ID50856 Ahmad Zubir, Nur Liyana (2021) Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir. [Entrepreneurship Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Small business. Medium-sized business
Business education
Success in business. Performance
spellingShingle Small business. Medium-sized business
Business education
Success in business. Performance
Ahmad Zubir, Nur Liyana
Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir
description For my case study, I want to provide a summary of the business that I has interviewed. MZ Lighting Enterprise has been recognized by all Taman Tawas Damai residences. This business was started by the entrepreneur in 2010, and it was a family business. Address for he business is at 7 & 9, Laluan Tawas Damai, Taman Tawas Mutiara, 30010 Ipoh, Perak. This is due to the insufficient of electrical stores that offers product & services which have a variety selection of the products. Services and products that were offered by this store was varieties of lamps, fans, electrical appliances such as socket, plug, wire and so on, ironworks such as grills, awning, skylight and others, wiring and plumbing. The major problem that was faced by MZ Lighting Enterprise is marketing problems. The problems that related to the marketing problem were lack of expertise and insufficient knowledge in marketing strategies, inactive in social marketing in residential area and location of the premise is not strategic. This marketing problem was closely related to the intelligent of the marketing strategy which are important to all businesses to become more successful. The major problem that was faced by MZ Lighting Enterprise is lack of expertise which lead to decreasing amount of customer comes to their store and the best method to overcome the problem was by create geo-targeted restaurant ads with online advertising platforms such as Facebook, Instagram, and Twitter to promote their business’s best visual content. MZ Lighting Enterprise also needs to face with other competitors and it likes to set a lower price compared to prices set by MZ Lighting Enterprise. But, the price set by MZ Lighting Enterprise was worth to the quality of services.
format Entrepreneurship Project
author Ahmad Zubir, Nur Liyana
author_facet Ahmad Zubir, Nur Liyana
author_sort Ahmad Zubir, Nur Liyana
title Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir
title_short Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir
title_full Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir
title_fullStr Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir
title_full_unstemmed Case Study : Interview sir (MZ Lighting Enterprise) / Nur Liyana Ahmad Zubir
title_sort case study : interview sir (mz lighting enterprise) / nur liyana ahmad zubir
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/50856/1/50856.pdf
https://ir.uitm.edu.my/id/eprint/50856/
_version_ 1712288425160212480
score 13.211869

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