Product placement in mobile phone game application : a study on factor of product placement in mobile phone game application that influencing brand recalls among Malaysian young adult / Zulhazim Zulkifli
The explosive growth of mobile phone usage has opened up a huge opportunity for advertiser to advertise their product or service using mobile phone. With the help of Mobile Phone Application or Apps, advertiser can easily create interactive advertisement by making use of product placement technique...
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/50540/1/50540.pdf https://ir.uitm.edu.my/id/eprint/50540/ |
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