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The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad

The research will investigate the intention of purchasing behaviour of Malaysian consumers using TPB variables known as the attitudes, subjective norms and perceived behavioural control. The conceptual mode l will be moderated by emotional intelligence and will examine the effect of t...

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Main Authors: Arunnaa, Sivapathy, Safwan Marwin, Abdul Murad
Format: Article
Language:English
Published: Universiti Teknologi MARA Caawangan Kedah 2021
Subjects:
HF Commerce
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/49990/1/49990.pdf
https://ir.uitm.edu.my/id/eprint/49990/
https://voa.uitm.edu.my/v1/voa-issue/2021-volume-17/issue-2
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id my.uitm.ir.49990
record_format eprints
spelling my.uitm.ir.499902021-09-21T02:42:15Z https://ir.uitm.edu.my/id/eprint/49990/ The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad Arunnaa, Sivapathy Safwan Marwin, Abdul Murad HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The research will investigate the intention of purchasing behaviour of Malaysian consumers using TPB variables known as the attitudes, subjective norms and perceived behavioural control. The conceptual mode l will be moderated by emotional intelligence and will examine the effect of the luxury values towards the Malaysian consumers’ purchase intention. The model used Wiedmann (2007) framework. This research needed a comprehension investigation in Malaysia as a developing country. The results of the research would help the luxury marketers to plan, improve and execute the marketing and communicating strategy in Malaysia. This study also offers a broad literature of the four luxury values of the Malaysian customers towards luxury products. Universiti Teknologi MARA Caawangan Kedah 2021 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/49990/1/49990.pdf ID49990 Arunnaa, Sivapathy and Safwan Marwin, Abdul Murad (2021) The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad. Voice of Academia, 17 (2): 1. pp. 1-10. ISSN 1985-5079 https://voa.uitm.edu.my/v1/voa-issue/2021-volume-17/issue-2
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic HF Commerce
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle HF Commerce
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Arunnaa, Sivapathy
Safwan Marwin, Abdul Murad
The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad
description The research will investigate the intention of purchasing behaviour of Malaysian consumers using TPB variables known as the attitudes, subjective norms and perceived behavioural control. The conceptual mode l will be moderated by emotional intelligence and will examine the effect of the luxury values towards the Malaysian consumers’ purchase intention. The model used Wiedmann (2007) framework. This research needed a comprehension investigation in Malaysia as a developing country. The results of the research would help the luxury marketers to plan, improve and execute the marketing and communicating strategy in Malaysia. This study also offers a broad literature of the four luxury values of the Malaysian customers towards luxury products.
format Article
author Arunnaa, Sivapathy
Safwan Marwin, Abdul Murad
author_facet Arunnaa, Sivapathy
Safwan Marwin, Abdul Murad
author_sort Arunnaa, Sivapathy
title The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad
title_short The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad
title_full The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad
title_fullStr The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad
title_full_unstemmed The luxury value perception: Malaysian emotional intelligence towards purchase intention / Arunnaa a/p Sivapathy and Safwan Marwin Abdul Murad
title_sort luxury value perception: malaysian emotional intelligence towards purchase intention / arunnaa a/p sivapathy and safwan marwin abdul murad
publisher Universiti Teknologi MARA Caawangan Kedah
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/49990/1/49990.pdf
https://ir.uitm.edu.my/id/eprint/49990/
https://voa.uitm.edu.my/v1/voa-issue/2021-volume-17/issue-2
_version_ 1712288363714707456
score 13.211869

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