Dypers corporation / Abdul Wafi Zakaria, Mohamad Syahirul Fazli Mansor and Fakhrul Arjff Mohammad

The joy of holding the little baby in our catch is priceless when the 9 months of pregnancy is safely born. All parents want to give the best in their newborn baby. That is why they choose to give exclusive breastfeeding, the best formula milk, the most fashionable baby clothes and most importantly...

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Bibliographic Details
Main Authors: Zakaria, Abdul Wafi, Mansor, Mohamad Syahirul Fazli, Mohammad, Fakhrul Ariff
Format: Entrepreneurship Project
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/49919/1/49919.pdf
https://ir.uitm.edu.my/id/eprint/49919/
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Summary:The joy of holding the little baby in our catch is priceless when the 9 months of pregnancy is safely born. All parents want to give the best in their newborn baby. That is why they choose to give exclusive breastfeeding, the best formula milk, the most fashionable baby clothes and most importantly the best diapers. In Malaysia, estimated that a baby uses over 60 pieces of disposable diapers per month and the amount is somewhat get higher to time Over the last decade, parents rely entirely on cloth diapers to avoid the baby's urine. It does not only need to be washed for reuse, but also wet, easy to cause rash and easy to leak. With the current changes, now a variety of disposable diaper brands exist in the market to facilitate the responsibility of managing baby hygiene. The first disposable diaper was invented and patented in 1948 by Valerie Hunter Gordon, in England, London. Since its introduction in recent decades, the product has directly undergone its own innovation including the use of good absorber polymers, long-lasting adhesive tape, elastic easy rubber at the waist and many newer features enhanced. The starting point of this case study is to start when one of the members of the group itself where the group leader, Mr Abdul Wafi bin Zakaria, experienced the problem from this diaper. He found that there was a severe rash that occurred to his daughter from the usage of this brand. This is due to the delay of the nanny to change the diapers at the right time. His observations are from his daughter aged from 11 months to 1 year. As result, he notices several problems that are from the diaper itself. Therefore, he decided to change when he changed the brand from Drypers to a regular brand. Hence, he thinks that Drypers has experienced significant drops of quality such as diffuse diapers, easily removable and easily leaky stickers. Hence, he has come up with ideas for wasting with technology that all parents in Malaysia can use.