Factors that influence the level of perceived trust in telemarketers towards potential customers in enigma consulting group / Rosmawati Mahamasasuding
The purpose of this study is to find out the factors and main factor that significantly influence the level of trust of telemarketers towards potential customers in Enigma Consulting Group. Telemarketers is where an employer got connected to their clients or customers through phone calls to promote...
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/49908/1/49908.pdf https://ir.uitm.edu.my/id/eprint/49908/ |
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| Summary: | The purpose of this study is to find out the factors and main factor that significantly influence the level of trust of telemarketers towards potential customers in Enigma Consulting Group. Telemarketers is where an employer got connected to their clients or customers through phone calls to promote their products or events. However, in order to gain a huge number of customers "trust" play an important role for telemarketers towards their potential customers. However, the issue of trust rises in telemarketers as they doubt their potential customers honesty, security of their information and also the difference of language used by their potential customers that can cause misleading information. Method used for this research quantitative study where questionnaires were distributed to 28 telemarketers of Enigma. Data collected then were analyze using SPSS where descriptive, reliability and regression analysis were done. The results of this study showed that language and security do affect telemarketers level of trust towards their potential customers. Meanwhile, honesty did play as important role that could affect the level of trust of telemarketers in Enigma. Thus, this study could help Enigma in terms of increasing their potential customers that would register in their event. |
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