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The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli

Corporate social responsibility (CSR) is a business approach that contribute to sustainable development by delivering economic, social and environmental benefits for all stakeholders. The purpose of this research is to explore the relationship of CSR to a start-up company where the researcher wants...

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Main Author: Zulkifli, Noor Fadzlina
Format: Student Project
Language:English
Published: 2018
Subjects:
Environmental policy and economic development. Sustainable development. Environmental management
Market surveys. Including brand choice. Brand loyalty
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/49874/1/49874.pdf
https://ir.uitm.edu.my/id/eprint/49874/
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id my.uitm.ir.49874
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spelling my.uitm.ir.498742021-11-25T09:11:28Z https://ir.uitm.edu.my/id/eprint/49874/ The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli Zulkifli, Noor Fadzlina Environmental policy and economic development. Sustainable development. Environmental management Market surveys. Including brand choice. Brand loyalty Customer services. Customer relations Corporate social responsibility (CSR) is a business approach that contribute to sustainable development by delivering economic, social and environmental benefits for all stakeholders. The purpose of this research is to explore the relationship of CSR to a start-up company where the researcher wants to know the effect of CSR to a start-up company. The research design for this study is implementing the quantitative method and use simple random sampling in selecting the respondents from the population. A set of questionnaire has been develop based on relevant literature review and 23 questions were asked to the Nuren Group's customers to collect the data which it can help researcher to identify the relationship between dependent variable (effect of CSR to a start-up company) with independent variable (communication, brand image of company and awareness on the brand). Finding of this research can used for Nuren Group in order to understand the most elements that can effect CSR to a start-up company and identify the best strategy to enhance the organization performance. 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/49874/1/49874.pdf ID49874 Zulkifli, Noor Fadzlina (2018) The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Environmental policy and economic development. Sustainable development. Environmental management
Market surveys. Including brand choice. Brand loyalty
Customer services. Customer relations
spellingShingle Environmental policy and economic development. Sustainable development. Environmental management
Market surveys. Including brand choice. Brand loyalty
Customer services. Customer relations
Zulkifli, Noor Fadzlina
The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli
description Corporate social responsibility (CSR) is a business approach that contribute to sustainable development by delivering economic, social and environmental benefits for all stakeholders. The purpose of this research is to explore the relationship of CSR to a start-up company where the researcher wants to know the effect of CSR to a start-up company. The research design for this study is implementing the quantitative method and use simple random sampling in selecting the respondents from the population. A set of questionnaire has been develop based on relevant literature review and 23 questions were asked to the Nuren Group's customers to collect the data which it can help researcher to identify the relationship between dependent variable (effect of CSR to a start-up company) with independent variable (communication, brand image of company and awareness on the brand). Finding of this research can used for Nuren Group in order to understand the most elements that can effect CSR to a start-up company and identify the best strategy to enhance the organization performance.
format Student Project
author Zulkifli, Noor Fadzlina
author_facet Zulkifli, Noor Fadzlina
author_sort Zulkifli, Noor Fadzlina
title The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli
title_short The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli
title_full The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli
title_fullStr The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli
title_full_unstemmed The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli
title_sort relationship of corporate social responsibility to a start-up company, nuren group (enlinea sdn. bhd.) / noor fadzlina zulkifli
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/49874/1/49874.pdf
https://ir.uitm.edu.my/id/eprint/49874/
_version_ 1718929472420315136
score 13.211869

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