The influence of servicescape upon retailers on customer value in Malaysia / Baderisang Mohamed and Aliaa Adriana Mohd Damanhuri
Malaysia is experiencing exponential growth in retail sector especially in urban area. Due to this reason a lot of investments are happening in Malaysia and new markets are entering this sector. Many retailers assume that service environment is not an important tool in marketing industry. In today’s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/49805/1/49805.pdf https://ir.uitm.edu.my/id/eprint/49805/ https://kedah.uitm.edu.my/publication |
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