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The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.]

The planning of the cafe that more focus on the franchises because there is the Worldwide Franchising Statistics (1995) where the consultancy surveyed state that the franchising in Malaysia do not very developed as compared to the other country such as United States and Japan. According to the au...

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Main Authors: Zuber, Mohamad Afiq, Abdul Wahab, Mohd Fariz Azwan, Sutiman, Muhammad Shaffuan, Razak, Nabilah, Abdul Haris, Nurita
Format: Entrepreneurship Project
Language:English
Published: 2010
Subjects:
Planning. Business planning. Strategic planning
Food industry and trade. Halal food industry. Certification
Food service
Restaurants, cafeterias, tearooms, etc.
Online Access:http://ir.uitm.edu.my/id/eprint/49064/1/49064.pdf
http://ir.uitm.edu.my/id/eprint/49064/
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spelling my.uitm.ir.490642021-07-29T08:10:13Z http://ir.uitm.edu.my/id/eprint/49064/ The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.] Zuber, Mohamad Afiq Abdul Wahab, Mohd Fariz Azwan Sutiman, Muhammad Shaffuan Razak, Nabilah Abdul Haris, Nurita Planning. Business planning. Strategic planning Food industry and trade. Halal food industry. Certification Food service Restaurants, cafeterias, tearooms, etc. The planning of the cafe that more focus on the franchises because there is the Worldwide Franchising Statistics (1995) where the consultancy surveyed state that the franchising in Malaysia do not very developed as compared to the other country such as United States and Japan. According to the author of research, Vitor F.C Goncalves & etc .• "The presence of international franchise systems is dominant, but a small number of local concepts were developed and some have already started international operations". However, it is not easy to develop a small business while have to compete with other franchising competitors such as Mc Donalds, KFC, Pizza Hut and other cafes. According to it, The Scene Cafe and Bistro have its own operational strategies and the most importantly how the concepts will be. We want to have an upscale, relaxing and leisure interior design in order to attract and keep customers. In addition, the cafe will be facilitating with innovative environment such as the affordable access to the internet or online services, reading section, and a partition for the gamers. Such as the Cafe Jubilee in Malta (1998), it is the first chain of cafe/bistro that was totally conceived locally by itself. In the business proposal of The Scene Cafe and Bistro is actually focus on the local operational to successfully stand with its own strategic partnership. By becoming The Scene Cafe and Bistro, the clients will satisfy to enjoy the food and drink in a unique homely environment. Why we choosing the franchise? This is because the food industries are becoming increasingly popular that make high profit which is available in the food and beverage industry .In fact, food is always in demand, there is no worry for our business to shut down. With the existence of the expertise, the highly commitment, the high-qualified franchisor team and more knowledge in the aspects of this business, it will reduce the risk of failure. In order to achieve the purposed of this business, we are oriented to cope with the constantlychanging needs of the customers. It is also important to adapt their expectations and demands. 2010 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/49064/1/49064.pdf ID49064 Zuber, Mohamad Afiq and Abdul Wahab, Mohd Fariz Azwan and Sutiman, Muhammad Shaffuan and Razak, Nabilah and Abdul Haris, Nurita (2010) The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.]. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Planning. Business planning. Strategic planning
Food industry and trade. Halal food industry. Certification
Food service
Restaurants, cafeterias, tearooms, etc.
spellingShingle Planning. Business planning. Strategic planning
Food industry and trade. Halal food industry. Certification
Food service
Restaurants, cafeterias, tearooms, etc.
Zuber, Mohamad Afiq
Abdul Wahab, Mohd Fariz Azwan
Sutiman, Muhammad Shaffuan
Razak, Nabilah
Abdul Haris, Nurita
The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.]
description The planning of the cafe that more focus on the franchises because there is the Worldwide Franchising Statistics (1995) where the consultancy surveyed state that the franchising in Malaysia do not very developed as compared to the other country such as United States and Japan. According to the author of research, Vitor F.C Goncalves & etc .• "The presence of international franchise systems is dominant, but a small number of local concepts were developed and some have already started international operations". However, it is not easy to develop a small business while have to compete with other franchising competitors such as Mc Donalds, KFC, Pizza Hut and other cafes. According to it, The Scene Cafe and Bistro have its own operational strategies and the most importantly how the concepts will be. We want to have an upscale, relaxing and leisure interior design in order to attract and keep customers. In addition, the cafe will be facilitating with innovative environment such as the affordable access to the internet or online services, reading section, and a partition for the gamers. Such as the Cafe Jubilee in Malta (1998), it is the first chain of cafe/bistro that was totally conceived locally by itself. In the business proposal of The Scene Cafe and Bistro is actually focus on the local operational to successfully stand with its own strategic partnership. By becoming The Scene Cafe and Bistro, the clients will satisfy to enjoy the food and drink in a unique homely environment. Why we choosing the franchise? This is because the food industries are becoming increasingly popular that make high profit which is available in the food and beverage industry .In fact, food is always in demand, there is no worry for our business to shut down. With the existence of the expertise, the highly commitment, the high-qualified franchisor team and more knowledge in the aspects of this business, it will reduce the risk of failure. In order to achieve the purposed of this business, we are oriented to cope with the constantlychanging needs of the customers. It is also important to adapt their expectations and demands.
format Entrepreneurship Project
author Zuber, Mohamad Afiq
Abdul Wahab, Mohd Fariz Azwan
Sutiman, Muhammad Shaffuan
Razak, Nabilah
Abdul Haris, Nurita
author_facet Zuber, Mohamad Afiq
Abdul Wahab, Mohd Fariz Azwan
Sutiman, Muhammad Shaffuan
Razak, Nabilah
Abdul Haris, Nurita
author_sort Zuber, Mohamad Afiq
title The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.]
title_short The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.]
title_full The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.]
title_fullStr The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.]
title_full_unstemmed The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.]
title_sort scene cafe and bistro / mohamad afiq zuber ... [et al.]
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/49064/1/49064.pdf
http://ir.uitm.edu.my/id/eprint/49064/
_version_ 1706960466697256960
score 13.211869

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