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Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.]

In recent years, the emergence of smartphones has changed the definition of mobile phones. It has become an essential part of the peoples’ communication and daily life. Mobile application have become more popular nowadays with the emergence of smartphones, especially for online shopping. Women and...

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Main Authors: Baharum, Aslina, Mat Zain, Nurul Hidayah, Mohd. Rusli, Nordaliela, Ramli, Ratna Zuarni, Halamy, Suhaida
Other Authors: Ismail, Shafinar
Format: Book Section
Language:English
Published: Division of Research and Industry Linkages 2017
Subjects:
Application program interfaces
Development. UML (Computer science)
Online Access:https://ir.uitm.edu.my/id/eprint/48995/1/48995.pdf
https://ir.uitm.edu.my/id/eprint/48995/
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spelling my.uitm.ir.489952021-08-24T01:03:52Z https://ir.uitm.edu.my/id/eprint/48995/ Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.] Baharum, Aslina Mat Zain, Nurul Hidayah Mohd. Rusli, Nordaliela Ramli, Ratna Zuarni Halamy, Suhaida Application program interfaces Development. UML (Computer science) In recent years, the emergence of smartphones has changed the definition of mobile phones. It has become an essential part of the peoples’ communication and daily life. Mobile application have become more popular nowadays with the emergence of smartphones, especially for online shopping. Women and men have different perspectives in most activities including shopping. Recently, online shopping has grown in their popularity in line with growing of the Internet and shopping mobile apps on smartphones. Mobile apps are designed and developed by developers and are available in app stores. Mobile user interface (Ul) design is an essential in the mobile apps development process. A poor user interaction with mobile apps could lead to failure of apps. Most of the previous research is improving general Ul such as graphical icons, multi-layered interfaces and augmenting the mobile interface approach. User Interface Design is a crucial part of mobile app development and mental model theory does help developers in designing more users friendly and strong visual hierarchy user interface for mobile apps. Mix method will be used throughout this research using ‘Localization’ to obtain the users’ Mental Model pattern based on users’ expectation. Moreover, the qualitative and quantitative data will be collected through eye-tracking technology. Mental model theory can help the mobile apps developers to design a greater Ul. This study will explain how mental model theory is used in interface design practices for a mobile apps development. The expected outcome of the research is to develop a users' Mental Model pattern by gender as a guideline and support by analysis of eye-tracking technology towards an effective mobile app in order to satisfy the users. Therefore, a good user interaction between the user and an app increase the popularity of the mobile apps. Division of Research and Industry Linkages Ismail, Shafinar Mahphoth, Mohd Halim Abas, Aemillyawaty Mohd Radzi, Fazlina Alias, Aidah Jamil, Ilinadia Hassan, Nor Yus Shahirah Shaari, Shafirah Zahari, Farihan 2017 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/48995/1/48995.pdf ID48995 Baharum, Aslina and Mat Zain, Nurul Hidayah and Mohd. Rusli, Nordaliela and Ramli, Ratna Zuarni and Halamy, Suhaida (2017) Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.]. In: Melaka International Intellectual Exposition (MIIEX 2017). Division of Research and Industry Linkages, Alor Gajah, Melaka.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Application program interfaces
Development. UML (Computer science)
spellingShingle Application program interfaces
Development. UML (Computer science)
Baharum, Aslina
Mat Zain, Nurul Hidayah
Mohd. Rusli, Nordaliela
Ramli, Ratna Zuarni
Halamy, Suhaida
Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.]
description In recent years, the emergence of smartphones has changed the definition of mobile phones. It has become an essential part of the peoples’ communication and daily life. Mobile application have become more popular nowadays with the emergence of smartphones, especially for online shopping. Women and men have different perspectives in most activities including shopping. Recently, online shopping has grown in their popularity in line with growing of the Internet and shopping mobile apps on smartphones. Mobile apps are designed and developed by developers and are available in app stores. Mobile user interface (Ul) design is an essential in the mobile apps development process. A poor user interaction with mobile apps could lead to failure of apps. Most of the previous research is improving general Ul such as graphical icons, multi-layered interfaces and augmenting the mobile interface approach. User Interface Design is a crucial part of mobile app development and mental model theory does help developers in designing more users friendly and strong visual hierarchy user interface for mobile apps. Mix method will be used throughout this research using ‘Localization’ to obtain the users’ Mental Model pattern based on users’ expectation. Moreover, the qualitative and quantitative data will be collected through eye-tracking technology. Mental model theory can help the mobile apps developers to design a greater Ul. This study will explain how mental model theory is used in interface design practices for a mobile apps development. The expected outcome of the research is to develop a users' Mental Model pattern by gender as a guideline and support by analysis of eye-tracking technology towards an effective mobile app in order to satisfy the users. Therefore, a good user interaction between the user and an app increase the popularity of the mobile apps.
author2 Ismail, Shafinar
author_facet Ismail, Shafinar
Baharum, Aslina
Mat Zain, Nurul Hidayah
Mohd. Rusli, Nordaliela
Ramli, Ratna Zuarni
Halamy, Suhaida
format Book Section
author Baharum, Aslina
Mat Zain, Nurul Hidayah
Mohd. Rusli, Nordaliela
Ramli, Ratna Zuarni
Halamy, Suhaida
author_sort Baharum, Aslina
title Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.]
title_short Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.]
title_full Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.]
title_fullStr Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.]
title_full_unstemmed Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.]
title_sort mobile user interface design based on eye-tracking and users' mental model patterns / aslina baharum ... [et al.]
publisher Division of Research and Industry Linkages
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/48995/1/48995.pdf
https://ir.uitm.edu.my/id/eprint/48995/
_version_ 1709671399872790528
score 13.211869

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