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Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram

Promotional tools include advertising, sales promotion, public relations, direct response marketing and personal selling. The use of social networking sites (SNS) has been phenomenal in the past few years. Facebook, one of the most popular SNS, has reached millions of users. Now it is a place where...

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Main Author: Md Ikram, Nurul Amani
Format: Student Project
Language:English
Published: 2018
Subjects:
Social aspects. Social marketing
Marketing
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/48955/1/48955.pdf
https://ir.uitm.edu.my/id/eprint/48955/
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spelling my.uitm.ir.489552021-08-05T01:53:26Z https://ir.uitm.edu.my/id/eprint/48955/ Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram Md Ikram, Nurul Amani Social aspects. Social marketing Marketing Advertising Promotional tools include advertising, sales promotion, public relations, direct response marketing and personal selling. The use of social networking sites (SNS) has been phenomenal in the past few years. Facebook, one of the most popular SNS, has reached millions of users. Now it is a place where consumers can learn more about their favorite companies and their products they sell. It also becomes one of the promotional tools for business as it helped to make promotional activities easier. On top of that, customer can gain awareness on the companies' products. This study proposes to identify the level of effectiveness of Facebook as one of a promotional tool for AKMR and the independent variables are customer awareness, promotional activities and customers' perception responses. A survey was conducted in Segamat and the questionnaires were #istributed randomly by using a simple random sampling method to 100 respondents. Results from the findings proved that by having a better understanding on the effectiveness of Facebook as one of a promotional tool for AKMR on customer awareness, promotional activities and customers' perception responses, the company can plan better future strategies which customers can easily recognize and become more aware about AKMR. 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/48955/1/48955.pdf ID48955 Md Ikram, Nurul Amani (2018) Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram. [Student Project]
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social aspects. Social marketing
Marketing
Advertising
spellingShingle Social aspects. Social marketing
Marketing
Advertising
Md Ikram, Nurul Amani
Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram
description Promotional tools include advertising, sales promotion, public relations, direct response marketing and personal selling. The use of social networking sites (SNS) has been phenomenal in the past few years. Facebook, one of the most popular SNS, has reached millions of users. Now it is a place where consumers can learn more about their favorite companies and their products they sell. It also becomes one of the promotional tools for business as it helped to make promotional activities easier. On top of that, customer can gain awareness on the companies' products. This study proposes to identify the level of effectiveness of Facebook as one of a promotional tool for AKMR and the independent variables are customer awareness, promotional activities and customers' perception responses. A survey was conducted in Segamat and the questionnaires were #istributed randomly by using a simple random sampling method to 100 respondents. Results from the findings proved that by having a better understanding on the effectiveness of Facebook as one of a promotional tool for AKMR on customer awareness, promotional activities and customers' perception responses, the company can plan better future strategies which customers can easily recognize and become more aware about AKMR.
format Student Project
author Md Ikram, Nurul Amani
author_facet Md Ikram, Nurul Amani
author_sort Md Ikram, Nurul Amani
title Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram
title_short Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram
title_full Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram
title_fullStr Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram
title_full_unstemmed Effectiveness of Facebook as promotional tool for AK Maju Resources Sdn. Bhd. / Nurul Amani Md Ikram
title_sort effectiveness of facebook as promotional tool for ak maju resources sdn. bhd. / nurul amani md ikram
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/48955/1/48955.pdf
https://ir.uitm.edu.my/id/eprint/48955/
_version_ 1707768623290908672
score 13.211869

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