In N Out Chicken / Muhammad Mifzal Adi Anuwar ... [et al.]
Nowadays, there are many franchise restaurants selling chicken-based fast food in Malaysia such as Kentucky Fried Chicken (KFC) and McDonald's. However, most of the brands of the franchise company are from abroad and it is very difficult to see brands that come from our country, Malaysia. There...
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| Main Authors: | , , , , , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/48940/1/48940.pdf http://ir.uitm.edu.my/id/eprint/48940/ |
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| Summary: | Nowadays, there are many franchise restaurants selling chicken-based fast food in Malaysia such as Kentucky Fried Chicken (KFC) and McDonald's. However, most of the brands of the franchise company are from abroad and it is very difficult to see brands that come from our country, Malaysia. Therefore, our company (In ‘n Out Chicken) wants to be one of the companies that serve chicken based food where this company is owned by locals and bumiputra as well as being able to be competitive with existing companies. Our company has 6 partnerships to fill the following position in our company. All these positions are Chief Executive Officer (CEO), general manager, marketing manager, management manager, financial manager and administration manager. Besides, our company is located at Shah Alam, Selangor which is addressed at 32/93, Jalan Anggerik Vanilla, Kota Kemuning, 40460 Shah Alam Selangor. In ‘n Out Chicken is a restaurant that serves fast food based on chicken. This restaurant ensures that the chicken supply is 100% halal and has the best quality. Therefore, the supply of chickens obtained is from Mariah Niaga which operates by 100% Muslim and local people. Besides, In ‘n Out Chicken also provides delivery services and drive-thru to facilitate the purchase as well as meeting customer requests. There are 5 types of chicken-based dishes or main dishes according to local tastes such as Fried Chicken, BBQ Chicken, Honey Lemon Chicken, Korean Spicy Chicken and Geprek Chicken. To promote and introduce our product to the customers, we intend to prepare a marketing strategy. The
marketing strategies consist of four major steps, which is known as 4P’ marketing. The 4P stands for product, price, place & distribution and promotion. On other hand, we also use social media such as Facebook and Instagram to promote our product. These ads provide plenty of profitable opportunities and are a great way to boost our digital marketing campaigns. In conclusion, our food product is different compared to other companies that serve chicken-based fast food because of the guarantee of halal food. Our food also has a price that is affordable and acceptable that can be bought by all generations such as students. Besides, our products also have their own flavor and identities to attract customers to buy it. Therefore we are confident that our company is able to compete with other well-known fast food companies and able to develop local brands to the global stage. |
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