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The HIDEOUT Enterprise / Nur Syafiqah Hadirah Hafizo ... [et al.]

There are many shops that sell coffee drink in Malaysia, but there are little to no amount of coffee drink shops that sell coffee milk that is healthy to the consumer. So, we are creating and producing coffee milk drinks that are healthier than an average coffee milk by choosing organic brew coffee...

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Main Authors: Hafizo, Nur Syafiqah Hadirah, Abdul Halim, Najihah, Su’ib, Nur Alisya, Roszlan, Farhanah Athirah, Zaidi, Zaifidatul Shafika
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Business. Business enterprises. General works, treatises, and textbooks
Online Access:http://ir.uitm.edu.my/id/eprint/48915/1/48915.pdf
http://ir.uitm.edu.my/id/eprint/48915/
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spelling my.uitm.ir.489152021-07-27T03:51:47Z http://ir.uitm.edu.my/id/eprint/48915/ The HIDEOUT Enterprise / Nur Syafiqah Hadirah Hafizo ... [et al.] Hafizo, Nur Syafiqah Hadirah Abdul Halim, Najihah Su’ib, Nur Alisya Roszlan, Farhanah Athirah Zaidi, Zaifidatul Shafika Entrepreneurship. Risk and uncertainty Business. Business enterprises. General works, treatises, and textbooks There are many shops that sell coffee drink in Malaysia, but there are little to no amount of coffee drink shops that sell coffee milk that is healthy to the consumer. So, we are creating and producing coffee milk drinks that are healthier than an average coffee milk by choosing organic brew coffee and buffalo milk as the main ingredients. We also provide drinking service at our café and produce our own coffee buffalo milk. The price is based on the size of the cup. We offered only 2 types of cups which are 550 ml and 300 ml. The price for 300 ml is RM6.50 and RM7.50 for 550 ml. All these prices are affordable because we target all different age could try and buy our coffee milk drinks. We believe that our coffee milk has its own specialty because it is healthier. So that, the consumer will feel better when consume it. Next, we choose Melaka to open our cafe which is located at 129, Jalan Hang Jebat, 75200 Melaka. Starbuck, Mc Donald, Secret Recipe, Tealive, and Chatime were all our competitors which are not far away from our cafe. All of them have their own strength and specialty. To expand and promote the coffee buffalo milk drinks than others competitor, we prepare interesting packaging, and a lots of promotion such as buy 2 free 1. Next, social media such Instagram, Facebook, Twitter and TikTok plays an important roles and used to viral the advertisement about our coffee buffalo milk drinks. Then, by using printed media likes business card and flyers can make people know better about our drinks. Lastly, outdoor advertisement such as signboard that placed in front of the cafes is one of the initiatives to make it easier for customer to recognize and come to the cafe. Furthermore, personal selling also our sales promotion. It is an effective strategy by using word of mouth marketing because we can attract and meet face to face with the customer. Hence, it helps increasing the sales easily. Lastly, we believe and confident that this business can go further to succeed and expand to the higher level because it has its own special which is healthy coffee milk drinks. Plus, suitable for any generation to buy it and share with other people because the price offered is really affordable. Also, we provide 100% satisfaction to our customers of excellent services among other competitors. Last but not least, our coffee buffalo milk drinks is different than other coffee milk. So, we believe that our drink could reach target market and able to maintain the performance by providing highest quality coffee buffalo milk drinks, as well as keeping the customers happy. 2021 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/48915/1/48915.pdf ID48915 Hafizo, Nur Syafiqah Hadirah and Abdul Halim, Najihah and Su’ib, Nur Alisya and Roszlan, Farhanah Athirah and Zaidi, Zaifidatul Shafika (2021) The HIDEOUT Enterprise / Nur Syafiqah Hadirah Hafizo ... [et al.]. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Business. Business enterprises. General works, treatises, and textbooks
spellingShingle Entrepreneurship. Risk and uncertainty
Business. Business enterprises. General works, treatises, and textbooks
Hafizo, Nur Syafiqah Hadirah
Abdul Halim, Najihah
Su’ib, Nur Alisya
Roszlan, Farhanah Athirah
Zaidi, Zaifidatul Shafika
The HIDEOUT Enterprise / Nur Syafiqah Hadirah Hafizo ... [et al.]
description There are many shops that sell coffee drink in Malaysia, but there are little to no amount of coffee drink shops that sell coffee milk that is healthy to the consumer. So, we are creating and producing coffee milk drinks that are healthier than an average coffee milk by choosing organic brew coffee and buffalo milk as the main ingredients. We also provide drinking service at our café and produce our own coffee buffalo milk. The price is based on the size of the cup. We offered only 2 types of cups which are 550 ml and 300 ml. The price for 300 ml is RM6.50 and RM7.50 for 550 ml. All these prices are affordable because we target all different age could try and buy our coffee milk drinks. We believe that our coffee milk has its own specialty because it is healthier. So that, the consumer will feel better when consume it. Next, we choose Melaka to open our cafe which is located at 129, Jalan Hang Jebat, 75200 Melaka. Starbuck, Mc Donald, Secret Recipe, Tealive, and Chatime were all our competitors which are not far away from our cafe. All of them have their own strength and specialty. To expand and promote the coffee buffalo milk drinks than others competitor, we prepare interesting packaging, and a lots of promotion such as buy 2 free 1. Next, social media such Instagram, Facebook, Twitter and TikTok plays an important roles and used to viral the advertisement about our coffee buffalo milk drinks. Then, by using printed media likes business card and flyers can make people know better about our drinks. Lastly, outdoor advertisement such as signboard that placed in front of the cafes is one of the initiatives to make it easier for customer to recognize and come to the cafe. Furthermore, personal selling also our sales promotion. It is an effective strategy by using word of mouth marketing because we can attract and meet face to face with the customer. Hence, it helps increasing the sales easily. Lastly, we believe and confident that this business can go further to succeed and expand to the higher level because it has its own special which is healthy coffee milk drinks. Plus, suitable for any generation to buy it and share with other people because the price offered is really affordable. Also, we provide 100% satisfaction to our customers of excellent services among other competitors. Last but not least, our coffee buffalo milk drinks is different than other coffee milk. So, we believe that our drink could reach target market and able to maintain the performance by providing highest quality coffee buffalo milk drinks, as well as keeping the customers happy.
format Entrepreneurship Project
author Hafizo, Nur Syafiqah Hadirah
Abdul Halim, Najihah
Su’ib, Nur Alisya
Roszlan, Farhanah Athirah
Zaidi, Zaifidatul Shafika
author_facet Hafizo, Nur Syafiqah Hadirah
Abdul Halim, Najihah
Su’ib, Nur Alisya
Roszlan, Farhanah Athirah
Zaidi, Zaifidatul Shafika
author_sort Hafizo, Nur Syafiqah Hadirah
title The HIDEOUT Enterprise / Nur Syafiqah Hadirah Hafizo ... [et al.]
title_short The HIDEOUT Enterprise / Nur Syafiqah Hadirah Hafizo ... [et al.]
title_full The HIDEOUT Enterprise / Nur Syafiqah Hadirah Hafizo ... [et al.]
title_fullStr The HIDEOUT Enterprise / Nur Syafiqah Hadirah Hafizo ... [et al.]
title_full_unstemmed The HIDEOUT Enterprise / Nur Syafiqah Hadirah Hafizo ... [et al.]
title_sort hideout enterprise / nur syafiqah hadirah hafizo ... [et al.]
publishDate 2021
url http://ir.uitm.edu.my/id/eprint/48915/1/48915.pdf
http://ir.uitm.edu.my/id/eprint/48915/
_version_ 1706960453846958080
score 13.211869

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