Case Study : Ramly Food Processing Sdn Bhd / Siti Aishah Khalil
This is an effort to learn how to apply the ideas to realistic circumstances. As we all know, doing some research for our case study is a necessary thing. So, for this reason, we got the opportunity to study Malaysian frozen and fast food company, Ramly Food Processing Sdn Bhd which formerly known a...
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/48786/1/48786.pdf https://ir.uitm.edu.my/id/eprint/48786/ |
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| Summary: | This is an effort to learn how to apply the ideas to realistic circumstances. As we all know, doing some research for our case study is a necessary thing. So, for this reason, we got the opportunity to study Malaysian frozen and fast food company, Ramly Food Processing Sdn Bhd which formerly known as Perusahaan Burger Ramly Mokni Sdn Bhd.
The first part of this study shown the background of our study, the problem statement regarding to the problem and issues in Ramly Food Processing Sdn Bhd. In these first section, the purpose of conducting this case study also has been stated clearly.
The Company's general information was gathered at the second part of the project report. Knowledge is also obtained from secondary sources such as online article from internet. It contains the specialized subject-study in the second part of the report. The second parts focused on the background of the company, organizational structure, products, technology applied in the company as well as the discussing on the strategy in business, marketing and operational system in Ramly Food Processing Sdn Bhd.
This case study aims to focus on the context which the main issues problems, the solutions, and related theories. Each business will face many problems, issues and challenges. Despite of figure out the problem, challenges and issues faced by Ramly Food Processing Sdn Bhd , this case study also presents the solution regards to the problem address in this case study. In this case study, a study using SWOT analysis enable us to evaluated the company's strengths, weaknesses, opportunities, and threats in the real business world. Therefore, we studied and found a solution for each of the problems faced by the company. Then the conclusion for the problems is being made and any recommendation and improvement regards from own opinions where addressed at the last section. |
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