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Case Study : Mudim / Siti Zahidah Rashidi

Despite Shaarani’s efforts in positioning MUDIM as one of the successful Small and Medium Enterprises (SMEs) in Malaysia, his mind was not at peace. He visualized many business opportunities and risks involved in managing MUDIM, such as sluggish economic environment in Malaysia, turbulent market dem...

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Main Author: Rashidi, Siti Zahidah
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Business education
Success in business. Performance
Business communication. Including business report writing, business correspondence
Online Access:https://ir.uitm.edu.my/id/eprint/48681/1/48681.pdf
https://ir.uitm.edu.my/id/eprint/48681/
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spelling my.uitm.ir.486812021-12-06T01:08:10Z https://ir.uitm.edu.my/id/eprint/48681/ Case Study : Mudim / Siti Zahidah Rashidi Rashidi, Siti Zahidah Business education Success in business. Performance Business communication. Including business report writing, business correspondence Despite Shaarani’s efforts in positioning MUDIM as one of the successful Small and Medium Enterprises (SMEs) in Malaysia, his mind was not at peace. He visualized many business opportunities and risks involved in managing MUDIM, such as sluggish economic environment in Malaysia, turbulent market demand and technological changes and various competitive forces in the industry. For instant, competition from other firms, such as Habhal, Jalel and Adabi, and the increase in prices of raw materials used as the main ingredients for MUDIM’s products, such as dried soy bean and chilli, could also badly affect the company’s profitability. As the owner and Managing Director of MUDIM, Sharaani believed that business sustainability was very much dependent on the ability of the business strategy. To stay competitive, Shaarani had started to think to develop and penetrate to new market. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/48681/1/48681.pdf ID48681 Rashidi, Siti Zahidah (2021) Case Study : Mudim / Siti Zahidah Rashidi. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business education
Success in business. Performance
Business communication. Including business report writing, business correspondence
spellingShingle Business education
Success in business. Performance
Business communication. Including business report writing, business correspondence
Rashidi, Siti Zahidah
Case Study : Mudim / Siti Zahidah Rashidi
description Despite Shaarani’s efforts in positioning MUDIM as one of the successful Small and Medium Enterprises (SMEs) in Malaysia, his mind was not at peace. He visualized many business opportunities and risks involved in managing MUDIM, such as sluggish economic environment in Malaysia, turbulent market demand and technological changes and various competitive forces in the industry. For instant, competition from other firms, such as Habhal, Jalel and Adabi, and the increase in prices of raw materials used as the main ingredients for MUDIM’s products, such as dried soy bean and chilli, could also badly affect the company’s profitability. As the owner and Managing Director of MUDIM, Sharaani believed that business sustainability was very much dependent on the ability of the business strategy. To stay competitive, Shaarani had started to think to develop and penetrate to new market.
format Entrepreneurship Project
author Rashidi, Siti Zahidah
author_facet Rashidi, Siti Zahidah
author_sort Rashidi, Siti Zahidah
title Case Study : Mudim / Siti Zahidah Rashidi
title_short Case Study : Mudim / Siti Zahidah Rashidi
title_full Case Study : Mudim / Siti Zahidah Rashidi
title_fullStr Case Study : Mudim / Siti Zahidah Rashidi
title_full_unstemmed Case Study : Mudim / Siti Zahidah Rashidi
title_sort case study : mudim / siti zahidah rashidi
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/48681/1/48681.pdf
https://ir.uitm.edu.my/id/eprint/48681/
_version_ 1718929467587428352
score 13.211869

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