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Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari

Siti Khadijah Apparel Sdn. Bhd started their business with a determination from their owner Puan Padzilah Enda Sulaiman (“Padzilah”) in helping people to have a comfortable telekung in order for them to complete their prayer comfortably. It is because, she had encountered a situation where she did n...

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Main Author: Bakhari, Nursyuhada
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Business education
Business communication. Including business report writing, business correspondence
Dressmaking and women's tailoring. Fashion
Online Access:https://ir.uitm.edu.my/id/eprint/48386/2/48386.pdf
https://ir.uitm.edu.my/id/eprint/48386/
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spelling my.uitm.ir.483862022-04-18T06:44:54Z https://ir.uitm.edu.my/id/eprint/48386/ Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari Bakhari, Nursyuhada Business education Business communication. Including business report writing, business correspondence Dressmaking and women's tailoring. Fashion Siti Khadijah Apparel Sdn. Bhd started their business with a determination from their owner Puan Padzilah Enda Sulaiman (“Padzilah”) in helping people to have a comfortable telekung in order for them to complete their prayer comfortably. It is because, she had encountered a situation where she did not fully satistified with a telekung that she bought due to inefficient design that made her not comfortable wearing it. Therefore, they encourage herself to sewed the telekung herself and up until today, she had managed to have her own brand for telekung which is Siti Khadijah with trademark “Lambang Cinta Abadi”. Siti Khadijah Apparel had managed to have more than just a telekung in their product range. They also managed to have their own loyal customers. In fact, Siti Khadijah Apparel has developed and grown into a well known telekung brand in Malaysia. From this case study, I analysed the strength, weaknesses, opportunity and threats of the company through SWOT Analysis as a tool to study their successful. Thus, these alternatives can be practiced by the owner to strengthen their management and overcome their company’s problem. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/48386/2/48386.pdf (2021) Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business education
Business communication. Including business report writing, business correspondence
Dressmaking and women's tailoring. Fashion
spellingShingle Business education
Business communication. Including business report writing, business correspondence
Dressmaking and women's tailoring. Fashion
Bakhari, Nursyuhada
Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari
description Siti Khadijah Apparel Sdn. Bhd started their business with a determination from their owner Puan Padzilah Enda Sulaiman (“Padzilah”) in helping people to have a comfortable telekung in order for them to complete their prayer comfortably. It is because, she had encountered a situation where she did not fully satistified with a telekung that she bought due to inefficient design that made her not comfortable wearing it. Therefore, they encourage herself to sewed the telekung herself and up until today, she had managed to have her own brand for telekung which is Siti Khadijah with trademark “Lambang Cinta Abadi”. Siti Khadijah Apparel had managed to have more than just a telekung in their product range. They also managed to have their own loyal customers. In fact, Siti Khadijah Apparel has developed and grown into a well known telekung brand in Malaysia. From this case study, I analysed the strength, weaknesses, opportunity and threats of the company through SWOT Analysis as a tool to study their successful. Thus, these alternatives can be practiced by the owner to strengthen their management and overcome their company’s problem.
format Entrepreneurship Project
author Bakhari, Nursyuhada
author_facet Bakhari, Nursyuhada
author_sort Bakhari, Nursyuhada
title Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari
title_short Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari
title_full Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari
title_fullStr Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari
title_full_unstemmed Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari
title_sort case study : siti khadijah apparel sdn bhd / nursyuhada bakhari
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/48386/2/48386.pdf
https://ir.uitm.edu.my/id/eprint/48386/
_version_ 1731229081784025088
score 13.211869

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