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ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng

In this portfolio, the things discussed are the ways on managing a business that has just started on an online platform. Some of the issues discussed are the business information such as the background of the business, which include the name of the business, the location and address of the business....

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Main Author: Mohamad Kilau Mansor Tobeng, Habibah Tobeng
Format: Entrepreneurship Project
Language:English
Published: 2020
Subjects:
Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Marketing
Clothing manufacture
Online Access:http://ir.uitm.edu.my/id/eprint/47801/1/47801.pdf
http://ir.uitm.edu.my/id/eprint/47801/
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spelling my.uitm.ir.478012021-06-18T06:14:34Z http://ir.uitm.edu.my/id/eprint/47801/ ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng Mohamad Kilau Mansor Tobeng, Habibah Tobeng Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Marketing Clothing manufacture In this portfolio, the things discussed are the ways on managing a business that has just started on an online platform. Some of the issues discussed are the business information such as the background of the business, which include the name of the business, the location and address of the business. There is also the organization chart of the business, the owner that started the business who is at the top of the chart and the staffs working with the owner. The business that was created is Cardigan Dream which focuses on selling cardigan sweaters located in Shah Alam and the owner is Habibah Tobeng Binti Mohamad Kilau Mansor Tobeng. The business commenced on 26 October 2020. The business is located at No. 24, Jalan Gunung Nuang U11/29, Bukit Bandaraya, 40170, Shah Alam, Selangor. Cardigan Dream is an online business that uses online platforms such as Facebook and WhatsApp to connect with its customers. The workers consists of only three staffs. All of the marketing strategy of this business is through online platform which is through Cardigan Dream’s official Facebook page. Everything was done online due to the sudden Covid-19 outbreak in the world which causes people including Malaysians movement to be monitored by authorities which limits the way to promote this business in the normal way such as selling face to face by opening a booth. In this portfolio, students were required to create the business Facebook page which include all of the business basic information such as the business name, address, types of products, description of the products, list of product pricing and also the postage fee. The Facebook page’s URL link needed to be customized to make it easier for potential customers to search for it. The postings in the Facebook page includes teasers to let readers know that something new is going to be released or to make readers feel excited to wait for the real thing to come. Other than that is the hard sell postings that is used to make people attracted to the products and services provided and to invite them to make a purchase through the messaging in Facebook or through WhatsApp. Then, soft sell postings which is used to create trust from readers and potential customers towards the business. And lastly is the frequency postings which is used to make sure that customers feel a sense of connection with the business and do not get bored when viewing the business Facebook page 2020-12-30 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/47801/1/47801.pdf ID47801 Mohamad Kilau Mansor Tobeng, Habibah Tobeng (2020) ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Marketing
Clothing manufacture
spellingShingle Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Marketing
Clothing manufacture
Mohamad Kilau Mansor Tobeng, Habibah Tobeng
ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng
description In this portfolio, the things discussed are the ways on managing a business that has just started on an online platform. Some of the issues discussed are the business information such as the background of the business, which include the name of the business, the location and address of the business. There is also the organization chart of the business, the owner that started the business who is at the top of the chart and the staffs working with the owner. The business that was created is Cardigan Dream which focuses on selling cardigan sweaters located in Shah Alam and the owner is Habibah Tobeng Binti Mohamad Kilau Mansor Tobeng. The business commenced on 26 October 2020. The business is located at No. 24, Jalan Gunung Nuang U11/29, Bukit Bandaraya, 40170, Shah Alam, Selangor. Cardigan Dream is an online business that uses online platforms such as Facebook and WhatsApp to connect with its customers. The workers consists of only three staffs. All of the marketing strategy of this business is through online platform which is through Cardigan Dream’s official Facebook page. Everything was done online due to the sudden Covid-19 outbreak in the world which causes people including Malaysians movement to be monitored by authorities which limits the way to promote this business in the normal way such as selling face to face by opening a booth. In this portfolio, students were required to create the business Facebook page which include all of the business basic information such as the business name, address, types of products, description of the products, list of product pricing and also the postage fee. The Facebook page’s URL link needed to be customized to make it easier for potential customers to search for it. The postings in the Facebook page includes teasers to let readers know that something new is going to be released or to make readers feel excited to wait for the real thing to come. Other than that is the hard sell postings that is used to make people attracted to the products and services provided and to invite them to make a purchase through the messaging in Facebook or through WhatsApp. Then, soft sell postings which is used to create trust from readers and potential customers towards the business. And lastly is the frequency postings which is used to make sure that customers feel a sense of connection with the business and do not get bored when viewing the business Facebook page
format Entrepreneurship Project
author Mohamad Kilau Mansor Tobeng, Habibah Tobeng
author_facet Mohamad Kilau Mansor Tobeng, Habibah Tobeng
author_sort Mohamad Kilau Mansor Tobeng, Habibah Tobeng
title ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng
title_short ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng
title_full ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng
title_fullStr ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng
title_full_unstemmed ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng
title_sort ent 530 social media portfolio: cardigan dream / habibah tobeng mohamad kilau mansor tobeng
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/47801/1/47801.pdf
http://ir.uitm.edu.my/id/eprint/47801/
_version_ 1703963482584514560
score 13.211869

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