Fundamentals of Entrepreneurship(ENT300) : Case Study on Popular Bookstore Sdn. Bhd / Ann Fernah Donnie … [et al.]
Popular Bookstore Sdn. Bhd. is the largest company that sells books and stationary materials. Popular not only focus on Malaysia but also they focus on Asia market . For example, Malaysia, Singapore, and Hong Kong. Therefore, we have choose this company as our case study. On 5th October 2018, we hav...
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| Main Authors: | , , , , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/47762/1/47762.pdf http://ir.uitm.edu.my/id/eprint/47762/ |
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| Summary: | Popular Bookstore Sdn. Bhd. is the largest company that sells books and stationary materials. Popular not only focus on Malaysia but also they focus on Asia market . For example, Malaysia, Singapore, and Hong Kong. Therefore, we have choose this company as our case study. On 5th October 2018, we have carry out interview session at Everise BDC Complex where the Popular branches was located. We did the interview with the one of the company's employee named Pung Poi Moi,
34 years old and she had been working more than 10 years in this company. |
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