Staff View: Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin

Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin

Being an entrepreneur is having the opportunity to take an idea and inspire other people around me to contribute to that idea, make it better and put it into action. When it comes down to it, success is sweeter when you were the one to take the risks. This assignment allow me to identify and learn h...

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Main Author:	Shamsuddin, Nur Haida Natasha
Format:	Entrepreneurship Project
Language:	English
Published:	2021
Subjects:	Business. Business enterprises. General works, treatises, and textbooks Industrial research. Research and development
Online Access:	http://ir.uitm.edu.my/id/eprint/47653/1/47653.pdf http://ir.uitm.edu.my/id/eprint/47653/
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spelling	my.uitm.ir.476532021-06-21T08:44:59Z http://ir.uitm.edu.my/id/eprint/47653/ Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin Shamsuddin, Nur Haida Natasha Business. Business enterprises. General works, treatises, and textbooks Industrial research. Research and development Being an entrepreneur is having the opportunity to take an idea and inspire other people around me to contribute to that idea, make it better and put it into action. When it comes down to it, success is sweeter when you were the one to take the risks. This assignment allow me to identify and learn how this Briggs & Riley Company go through their business such as marketing strategy, organizational structure, the quality of products and their customer service. All of this are carry-weight and they did their best to ensure they always satisfied the customer. The most popular product from this company is the Sympatico-Hardside CX Expandable Carry-On Luggage which is the best-selling. To travel a good luggage will guarantee a smooth journey. A luggage that ease our journey is the most we wanted. A luggage that have multipurpose is the best as it can prevent us from carry a lot of heavy stuffs. Sympatico-Hardside CX Expandable Carry-On Luggage has a lot of advantages. It is made of resistant, lightweight and elastic 100% virgin makrolon polycarbonate material which is very durable and last-longer, it also built-in TSA lock and 4 double premium rubber wheels. Last but not least, it is expandable up to 2.5″ for an 25% of extra packing space. However, this advantages also available in other company. So, to introduce a better luggage that satisfy and attract all level of people, some improvement should be done. The luggage should have colour variation so that customer can choose. Currently, hard side luggage only come with pale and dark colour such as onyx and navy. Next, there are no compartment or outer pocket available in most luggage. It is hard if we want to access stuffs in a jiff since it open like a clamshell. Moreover, the luggage are not multifunction that can be transform as a kid carrier. It has the only one purpose which is to store belongings. This is hard for parent with kid that have to carry luggage, extra bags, and their kid at the same time. To conclude, we should create a better and sophisticated luggage that may satisfy all customers especially the parents. 2021-06-16 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/47653/1/47653.pdf ID47653 Shamsuddin, Nur Haida Natasha (2021) Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin. [Entrepreneurship Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Business. Business enterprises. General works, treatises, and textbooks Industrial research. Research and development
spellingShingle	Business. Business enterprises. General works, treatises, and textbooks Industrial research. Research and development Shamsuddin, Nur Haida Natasha Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin
description	Being an entrepreneur is having the opportunity to take an idea and inspire other people around me to contribute to that idea, make it better and put it into action. When it comes down to it, success is sweeter when you were the one to take the risks. This assignment allow me to identify and learn how this Briggs & Riley Company go through their business such as marketing strategy, organizational structure, the quality of products and their customer service. All of this are carry-weight and they did their best to ensure they always satisfied the customer. The most popular product from this company is the Sympatico-Hardside CX Expandable Carry-On Luggage which is the best-selling. To travel a good luggage will guarantee a smooth journey. A luggage that ease our journey is the most we wanted. A luggage that have multipurpose is the best as it can prevent us from carry a lot of heavy stuffs. Sympatico-Hardside CX Expandable Carry-On Luggage has a lot of advantages. It is made of resistant, lightweight and elastic 100% virgin makrolon polycarbonate material which is very durable and last-longer, it also built-in TSA lock and 4 double premium rubber wheels. Last but not least, it is expandable up to 2.5″ for an 25% of extra packing space. However, this advantages also available in other company. So, to introduce a better luggage that satisfy and attract all level of people, some improvement should be done. The luggage should have colour variation so that customer can choose. Currently, hard side luggage only come with pale and dark colour such as onyx and navy. Next, there are no compartment or outer pocket available in most luggage. It is hard if we want to access stuffs in a jiff since it open like a clamshell. Moreover, the luggage are not multifunction that can be transform as a kid carrier. It has the only one purpose which is to store belongings. This is hard for parent with kid that have to carry luggage, extra bags, and their kid at the same time. To conclude, we should create a better and sophisticated luggage that may satisfy all customers especially the parents.
format	Entrepreneurship Project
author	Shamsuddin, Nur Haida Natasha
author_facet	Shamsuddin, Nur Haida Natasha
author_sort	Shamsuddin, Nur Haida Natasha
title	Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin
title_short	Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin
title_full	Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin
title_fullStr	Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin
title_full_unstemmed	Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin
title_sort	technology entrepreneurship (ent 600) : brigg & riley / nur haida natasha shamsuddin
publishDate	2021
url	http://ir.uitm.edu.my/id/eprint/47653/1/47653.pdf http://ir.uitm.edu.my/id/eprint/47653/
_version_	1703963464049885184
score	13.211869

Technology Entrepreneurship (ENT 600) : Brigg & Riley / Nur Haida Natasha Shamsuddin

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