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BAKEBOX Enterprise/ Khaireen Aizamyra Khairil Anwar... [et al.]

We are making baking boxes from raw ingredients that have been carefully measured, selected and packed to be sold to our customers to start our business. We chose to start up this concept as a business because we see an opportunity to sell a box of baking ingredients that have the potential to grow...

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Main Authors: Khairil Anwar, Khaireen Aizamyra, Munif Zarirruddin Fikri, Mawaddah, Mohd Shahudi, Muhammad Shukri, Muhammad Faudzi, Nuralya Maisarah, Zainal Abidin, Noranisa
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Business education
Business. Business enterprises. General works, treatises, and textbooks
Online Access:http://ir.uitm.edu.my/id/eprint/47204/1/47204.pdf
http://ir.uitm.edu.my/id/eprint/47204/
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spelling my.uitm.ir.472042021-06-10T04:12:33Z http://ir.uitm.edu.my/id/eprint/47204/ BAKEBOX Enterprise/ Khaireen Aizamyra Khairil Anwar... [et al.] Khairil Anwar, Khaireen Aizamyra Munif Zarirruddin Fikri, Mawaddah Mohd Shahudi, Muhammad Shukri Muhammad Faudzi, Nuralya Maisarah Zainal Abidin, Noranisa Entrepreneurship. Risk and uncertainty Business education Business. Business enterprises. General works, treatises, and textbooks We are making baking boxes from raw ingredients that have been carefully measured, selected and packed to be sold to our customers to start our business. We chose to start up this concept as a business because we see an opportunity to sell a box of baking ingredients that have the potential to grow in the Malaysia market. The box could serve a variety of purposes from being a hobby, learning new cooking techniques or opening a small-scale bakery. We also provide online delivery as well as in-store purchases to increase our geographic segmentation. The price for each box depends on various reasons from the type of product to the number of ingredients. Price per unit for Pie bakebox is RM 26.50, Cake bakebox is RM30.00, Cookies bakebox is RM25.50, Cupcake/Muffin bakebox is RM22.90 and lastly, Pancake bakebox is RM18.00. More, the customer could customize the number of baked goods in the box for an additional cost. The prices for all our products are slightly above average pricing of baked goods in the market. The reasons are to maintain the high quality of baked goods we provide to our customers. Even with the slightly high prices, we believe that our products could increase market share and increase in profit as the year goes by. This business venture will start on 29 October 2020. We will start the venture with a total of eight-person which are general manager, marketing manager, administration manager, financial manager, operating manager and three staff. We chose Selangor to open our store which is located at Savanna Dengkil Lifestyle Retail, Bangi after looking into various aspects. The competitors for our store would be Bakes by Lola, Omma kitchen & bakery, Sweetoothdelight Café & Baking Studio and KetuharBakeri which are located not far from our store. Our competitors have strength and weakness for example strength on a variety of products, provide postage to all over Malaysia and sell various brands while for weakness are did not sell baking ingredients, did not provide premeasured baking ingredients and recipe. 2021 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/47204/1/47204.pdf ID47204 Khairil Anwar, Khaireen Aizamyra and Munif Zarirruddin Fikri, Mawaddah and Mohd Shahudi, Muhammad Shukri and Muhammad Faudzi, Nuralya Maisarah and Zainal Abidin, Noranisa (2021) BAKEBOX Enterprise/ Khaireen Aizamyra Khairil Anwar... [et al.]. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Business education
Business. Business enterprises. General works, treatises, and textbooks
spellingShingle Entrepreneurship. Risk and uncertainty
Business education
Business. Business enterprises. General works, treatises, and textbooks
Khairil Anwar, Khaireen Aizamyra
Munif Zarirruddin Fikri, Mawaddah
Mohd Shahudi, Muhammad Shukri
Muhammad Faudzi, Nuralya Maisarah
Zainal Abidin, Noranisa
BAKEBOX Enterprise/ Khaireen Aizamyra Khairil Anwar... [et al.]
description We are making baking boxes from raw ingredients that have been carefully measured, selected and packed to be sold to our customers to start our business. We chose to start up this concept as a business because we see an opportunity to sell a box of baking ingredients that have the potential to grow in the Malaysia market. The box could serve a variety of purposes from being a hobby, learning new cooking techniques or opening a small-scale bakery. We also provide online delivery as well as in-store purchases to increase our geographic segmentation. The price for each box depends on various reasons from the type of product to the number of ingredients. Price per unit for Pie bakebox is RM 26.50, Cake bakebox is RM30.00, Cookies bakebox is RM25.50, Cupcake/Muffin bakebox is RM22.90 and lastly, Pancake bakebox is RM18.00. More, the customer could customize the number of baked goods in the box for an additional cost. The prices for all our products are slightly above average pricing of baked goods in the market. The reasons are to maintain the high quality of baked goods we provide to our customers. Even with the slightly high prices, we believe that our products could increase market share and increase in profit as the year goes by. This business venture will start on 29 October 2020. We will start the venture with a total of eight-person which are general manager, marketing manager, administration manager, financial manager, operating manager and three staff. We chose Selangor to open our store which is located at Savanna Dengkil Lifestyle Retail, Bangi after looking into various aspects. The competitors for our store would be Bakes by Lola, Omma kitchen & bakery, Sweetoothdelight Café & Baking Studio and KetuharBakeri which are located not far from our store. Our competitors have strength and weakness for example strength on a variety of products, provide postage to all over Malaysia and sell various brands while for weakness are did not sell baking ingredients, did not provide premeasured baking ingredients and recipe.
format Entrepreneurship Project
author Khairil Anwar, Khaireen Aizamyra
Munif Zarirruddin Fikri, Mawaddah
Mohd Shahudi, Muhammad Shukri
Muhammad Faudzi, Nuralya Maisarah
Zainal Abidin, Noranisa
author_facet Khairil Anwar, Khaireen Aizamyra
Munif Zarirruddin Fikri, Mawaddah
Mohd Shahudi, Muhammad Shukri
Muhammad Faudzi, Nuralya Maisarah
Zainal Abidin, Noranisa
author_sort Khairil Anwar, Khaireen Aizamyra
title BAKEBOX Enterprise/ Khaireen Aizamyra Khairil Anwar... [et al.]
title_short BAKEBOX Enterprise/ Khaireen Aizamyra Khairil Anwar... [et al.]
title_full BAKEBOX Enterprise/ Khaireen Aizamyra Khairil Anwar... [et al.]
title_fullStr BAKEBOX Enterprise/ Khaireen Aizamyra Khairil Anwar... [et al.]
title_full_unstemmed BAKEBOX Enterprise/ Khaireen Aizamyra Khairil Anwar... [et al.]
title_sort bakebox enterprise/ khaireen aizamyra khairil anwar... [et al.]
publishDate 2021
url http://ir.uitm.edu.my/id/eprint/47204/1/47204.pdf
http://ir.uitm.edu.my/id/eprint/47204/
_version_ 1702172685795065856
score 13.211869

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