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Crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of Malaysia Airlines twin tragedy / Muhammad Hafizuddin Fakhrullah Zakaria, Nurliyana Yusnaidi and Zulkifli Abd. Latif

The aviation industry was deemed to be most vulnerable when it comes to crises in the transportation industry.) This vulnerability is mainly due to the risks of corporate bankruptcy and deaths in the worst-case scenario as airlines are majorly exposed to every type of crises such as financial, ter...

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Main Authors: Zakaria, Muhammad Hafizuddin Fakhrullah, Yusnaidi, Nurliyana, Abd. Latiff, Zulkifli
Format: Article
Language:English
Published: Centre For Media And Information Warfare Studies 2021
Subjects:
Journalism. The periodical press, etc. Press
Online Access:https://ir.uitm.edu.my/id/eprint/46946/1/46946.pdf
https://ir.uitm.edu.my/id/eprint/46946/
https://jmiw.uitm.edu.my/
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spelling my.uitm.ir.469462022-06-16T04:04:41Z https://ir.uitm.edu.my/id/eprint/46946/ Crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of Malaysia Airlines twin tragedy / Muhammad Hafizuddin Fakhrullah Zakaria, Nurliyana Yusnaidi and Zulkifli Abd. Latif Zakaria, Muhammad Hafizuddin Fakhrullah Yusnaidi, Nurliyana Abd. Latiff, Zulkifli Journalism. The periodical press, etc. Press The aviation industry was deemed to be most vulnerable when it comes to crises in the transportation industry.) This vulnerability is mainly due to the risks of corporate bankruptcy and deaths in the worst-case scenario as airlines are majorly exposed to every type of crises such as financial, terrorism, financial, management failures, and natural factors [1]. Thus, in order to address such crises, it is important for MAS to have a proper and effective crisis communication approach. This study will be looking into 1) the crisis communication strategies and procedures adapted by Malaysia Airlines and 2) The discrepancies of media framing to the actual event situation. This qualitative study utilizes the case study approach where the perspective and insights are gained through an in-depth interview with an expert who was personally involved and in charge of the crisis communication during when the Emergency Operation Committee (EOC) took over the crisis management of MH370 and MH17. A thematic analysis and constant comparison with open-source data strategy will be carried out upon the data gathered and themes are extracted in fulfilling the aim of the study. The findings for RO1 shows the procedure during crisis response and the crisis response strategies during the pre-crisis, crisis / code red, and post crisis phase. For RO2 the finding shows discrepancies in the alleged delayed response from Malaysia Airlines as well as in the existence of assumptions that lead to conspiracy theories and fake news. Centre For Media And Information Warfare Studies 2021-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/46946/1/46946.pdf Crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of Malaysia Airlines twin tragedy / Muhammad Hafizuddin Fakhrullah Zakaria, Nurliyana Yusnaidi and Zulkifli Abd. Latif. (2021) Journal of Media and Information Warfare (JMIW), 14 (2): 7. pp. 105-121. ISSN 1985-563X https://jmiw.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Journalism. The periodical press, etc. Press
spellingShingle Journalism. The periodical press, etc. Press
Zakaria, Muhammad Hafizuddin Fakhrullah
Yusnaidi, Nurliyana
Abd. Latiff, Zulkifli
Crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of Malaysia Airlines twin tragedy / Muhammad Hafizuddin Fakhrullah Zakaria, Nurliyana Yusnaidi and Zulkifli Abd. Latif
description The aviation industry was deemed to be most vulnerable when it comes to crises in the transportation industry.) This vulnerability is mainly due to the risks of corporate bankruptcy and deaths in the worst-case scenario as airlines are majorly exposed to every type of crises such as financial, terrorism, financial, management failures, and natural factors [1]. Thus, in order to address such crises, it is important for MAS to have a proper and effective crisis communication approach. This study will be looking into 1) the crisis communication strategies and procedures adapted by Malaysia Airlines and 2) The discrepancies of media framing to the actual event situation. This qualitative study utilizes the case study approach where the perspective and insights are gained through an in-depth interview with an expert who was personally involved and in charge of the crisis communication during when the Emergency Operation Committee (EOC) took over the crisis management of MH370 and MH17. A thematic analysis and constant comparison with open-source data strategy will be carried out upon the data gathered and themes are extracted in fulfilling the aim of the study. The findings for RO1 shows the procedure during crisis response and the crisis response strategies during the pre-crisis, crisis / code red, and post crisis phase. For RO2 the finding shows discrepancies in the alleged delayed response from Malaysia Airlines as well as in the existence of assumptions that lead to conspiracy theories and fake news.
format Article
author Zakaria, Muhammad Hafizuddin Fakhrullah
Yusnaidi, Nurliyana
Abd. Latiff, Zulkifli
author_facet Zakaria, Muhammad Hafizuddin Fakhrullah
Yusnaidi, Nurliyana
Abd. Latiff, Zulkifli
author_sort Zakaria, Muhammad Hafizuddin Fakhrullah
title Crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of Malaysia Airlines twin tragedy / Muhammad Hafizuddin Fakhrullah Zakaria, Nurliyana Yusnaidi and Zulkifli Abd. Latif
title_short Crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of Malaysia Airlines twin tragedy / Muhammad Hafizuddin Fakhrullah Zakaria, Nurliyana Yusnaidi and Zulkifli Abd. Latif
title_full Crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of Malaysia Airlines twin tragedy / Muhammad Hafizuddin Fakhrullah Zakaria, Nurliyana Yusnaidi and Zulkifli Abd. Latif
title_fullStr Crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of Malaysia Airlines twin tragedy / Muhammad Hafizuddin Fakhrullah Zakaria, Nurliyana Yusnaidi and Zulkifli Abd. Latif
title_full_unstemmed Crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of Malaysia Airlines twin tragedy / Muhammad Hafizuddin Fakhrullah Zakaria, Nurliyana Yusnaidi and Zulkifli Abd. Latif
title_sort crisis communication strategies during the code red phase of aviation industry and media framing discrepancies: case of malaysia airlines twin tragedy / muhammad hafizuddin fakhrullah zakaria, nurliyana yusnaidi and zulkifli abd. latif
publisher Centre For Media And Information Warfare Studies
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/46946/1/46946.pdf
https://ir.uitm.edu.my/id/eprint/46946/
https://jmiw.uitm.edu.my/
_version_ 1736837232748134400
score 13.211869

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