Staff View: Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah

Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah

The Covid-19 pandemic has brought a new phenomenon to human health and development across the globe. This unfavourable scenario is also a trigger to the world economic crisis, after the September 11 attack and the global financial crisis in 2001 and 2008 respectively. The impact of the outbreak has...

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Main Authors:	Adam, Amizahanum, Hassan, Roshidi, Abdullah, Hasnida
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA 2021
Subjects:	Management. Industrial Management Forecasting Risk management. Risk in industry. Operational risk Success in business. Performance
Online Access:	http://ir.uitm.edu.my/id/eprint/46906/1/46906.pdf http://ir.uitm.edu.my/id/eprint/46906/ https://aej.uitm.edu.my/view-issue.php?vid=12
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id	my.uitm.ir.46906
record_format	eprints
spelling	my.uitm.ir.469062021-06-03T17:15:52Z http://ir.uitm.edu.my/id/eprint/46906/ Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah Adam, Amizahanum Hassan, Roshidi Abdullah, Hasnida Management. Industrial Management Forecasting Risk management. Risk in industry. Operational risk Success in business. Performance The Covid-19 pandemic has brought a new phenomenon to human health and development across the globe. This unfavourable scenario is also a trigger to the world economic crisis, after the September 11 attack and the global financial crisis in 2001 and 2008 respectively. The impact of the outbreak has severely affected business owners particularly the small and medium entrepreneurs. This paper provides the setting of those considered as small and medium business organisations. Due to its unique characteristics, precisely in terms of size and capital, these small and medium enterprises are heavily affected in maintaining their businesses and surviving financially. Business challenges include government’s policy on movement control order, shortage of cash flow and outdated marketing strategies which make these business owners’ struggle to persist during the outbreak. This paper offers a few recommendations to be considered by those entrepreneurs during the period of the pandemic as well as in the recovery process. The suggestions comprise a demand to enhance technology-related skills and knowledge among members of the business, adopting technology as part of business strategy and tools, and engaging a technology-based marketing approach. It is expected that a proper process of transformation in the business operations could help those small and medium entrepreneurs to maintain their survival and sustainability in the market. Universiti Teknologi MARA 2021-01 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/46906/1/46906.pdf ID46906 Adam, Amizahanum and Hassan, Roshidi and Abdullah, Hasnida (2021) Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah. ASEAN Entrepreneurship Journal (AEJ), 7 (1). pp. 27-33. ISSN 2637-0301 (e-ISSN) https://aej.uitm.edu.my/view-issue.php?vid=12
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Management. Industrial Management Forecasting Risk management. Risk in industry. Operational risk Success in business. Performance
spellingShingle	Management. Industrial Management Forecasting Risk management. Risk in industry. Operational risk Success in business. Performance Adam, Amizahanum Hassan, Roshidi Abdullah, Hasnida Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
description	The Covid-19 pandemic has brought a new phenomenon to human health and development across the globe. This unfavourable scenario is also a trigger to the world economic crisis, after the September 11 attack and the global financial crisis in 2001 and 2008 respectively. The impact of the outbreak has severely affected business owners particularly the small and medium entrepreneurs. This paper provides the setting of those considered as small and medium business organisations. Due to its unique characteristics, precisely in terms of size and capital, these small and medium enterprises are heavily affected in maintaining their businesses and surviving financially. Business challenges include government’s policy on movement control order, shortage of cash flow and outdated marketing strategies which make these business owners’ struggle to persist during the outbreak. This paper offers a few recommendations to be considered by those entrepreneurs during the period of the pandemic as well as in the recovery process. The suggestions comprise a demand to enhance technology-related skills and knowledge among members of the business, adopting technology as part of business strategy and tools, and engaging a technology-based marketing approach. It is expected that a proper process of transformation in the business operations could help those small and medium entrepreneurs to maintain their survival and sustainability in the market.
format	Article
author	Adam, Amizahanum Hassan, Roshidi Abdullah, Hasnida
author_facet	Adam, Amizahanum Hassan, Roshidi Abdullah, Hasnida
author_sort	Adam, Amizahanum
title	Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_short	Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_full	Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_fullStr	Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_full_unstemmed	Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah
title_sort	maintaining the survival of malaysian smes during covid-19 outbreak: challenges and suggestion for management / amizahanum adam, roshidi hassan and hasnida abdullah
publisher	Universiti Teknologi MARA
publishDate	2021
url	http://ir.uitm.edu.my/id/eprint/46906/1/46906.pdf http://ir.uitm.edu.my/id/eprint/46906/ https://aej.uitm.edu.my/view-issue.php?vid=12
_version_	1702172655859269632
score	13.211869

Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah

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