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An analysis of service quality among tourists in Broga Hills / Muhammad Farhan Mohd Yatim

The purpose or this study was to identify the services quality satisfaction participant in Broga Hills. The study addressed three main purposes which are: (I) to identify level of respondent's satisfaction on several of service quality based on different gender among the tourist; (2) to identif...

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Main Author: Mohd Yatim, Muhammad Farhan
Format: Student Project
Language:English
Published: 2016
Subjects:
Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
Statistical data
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/46805/1/46805.pdf
http://ir.uitm.edu.my/id/eprint/46805/
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spelling my.uitm.ir.468052021-06-04T09:10:34Z http://ir.uitm.edu.my/id/eprint/46805/ An analysis of service quality among tourists in Broga Hills / Muhammad Farhan Mohd Yatim Mohd Yatim, Muhammad Farhan Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Statistical data Consumer satisfaction The purpose or this study was to identify the services quality satisfaction participant in Broga Hills. The study addressed three main purposes which are: (I) to identify level of respondent's satisfaction on several of service quality based on different gender among the tourist; (2) to identify the level of respondent satisfaction on several aspect of service quality based on dilTerent age group among the tourist; (3) to identify the level of respondent satisfaction on several aspect of services quality based on educational level among the tourist. This study utilized descriptive analysis design. The 23 item or service quality subscales Zeithml, Bery and Parasuraman, ( 1990) was administrated among 20 I (n=20 I) among tourist in Braga Hills. The primary finding of this study supported that services quality satisfaction are needed and important in outdoor recreation setting. This study found that only the socio demographic variables of: (I) gender; (2) age; and (3) education level had significant innuences on service quality. The study also highlighted the satisfaction of the tourist needed when involve in outdoor recreation and leisure activities. Consequences of the results provide signals on the effectiveness of outdoor recreation program in change behavior tourist's satisfaction on services quality provided. This study also addressed the meaning of detailed design to improve the service in the outdoor setting and making priorities in terms or services quality for several expenditures in Broga Hill. It will also help in services quality approach to make it relevant and responsive to immediate responsiveness, understanding and outlook of the tourists by putting into perception developing service quality concerns. 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/46805/1/46805.pdf ID46805 Mohd Yatim, Muhammad Farhan (2016) An analysis of service quality among tourists in Broga Hills / Muhammad Farhan Mohd Yatim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
Statistical data
Consumer satisfaction
spellingShingle Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
Statistical data
Consumer satisfaction
Mohd Yatim, Muhammad Farhan
An analysis of service quality among tourists in Broga Hills / Muhammad Farhan Mohd Yatim
description The purpose or this study was to identify the services quality satisfaction participant in Broga Hills. The study addressed three main purposes which are: (I) to identify level of respondent's satisfaction on several of service quality based on different gender among the tourist; (2) to identify the level of respondent satisfaction on several aspect of service quality based on dilTerent age group among the tourist; (3) to identify the level of respondent satisfaction on several aspect of services quality based on educational level among the tourist. This study utilized descriptive analysis design. The 23 item or service quality subscales Zeithml, Bery and Parasuraman, ( 1990) was administrated among 20 I (n=20 I) among tourist in Braga Hills. The primary finding of this study supported that services quality satisfaction are needed and important in outdoor recreation setting. This study found that only the socio demographic variables of: (I) gender; (2) age; and (3) education level had significant innuences on service quality. The study also highlighted the satisfaction of the tourist needed when involve in outdoor recreation and leisure activities. Consequences of the results provide signals on the effectiveness of outdoor recreation program in change behavior tourist's satisfaction on services quality provided. This study also addressed the meaning of detailed design to improve the service in the outdoor setting and making priorities in terms or services quality for several expenditures in Broga Hill. It will also help in services quality approach to make it relevant and responsive to immediate responsiveness, understanding and outlook of the tourists by putting into perception developing service quality concerns.
format Student Project
author Mohd Yatim, Muhammad Farhan
author_facet Mohd Yatim, Muhammad Farhan
author_sort Mohd Yatim, Muhammad Farhan
title An analysis of service quality among tourists in Broga Hills / Muhammad Farhan Mohd Yatim
title_short An analysis of service quality among tourists in Broga Hills / Muhammad Farhan Mohd Yatim
title_full An analysis of service quality among tourists in Broga Hills / Muhammad Farhan Mohd Yatim
title_fullStr An analysis of service quality among tourists in Broga Hills / Muhammad Farhan Mohd Yatim
title_full_unstemmed An analysis of service quality among tourists in Broga Hills / Muhammad Farhan Mohd Yatim
title_sort analysis of service quality among tourists in broga hills / muhammad farhan mohd yatim
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/46805/1/46805.pdf
http://ir.uitm.edu.my/id/eprint/46805/
_version_ 1702172645935546368
score 13.211869

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