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The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias

This study is to investigate variables in the marketing mix that can influence student choosing Crescendo International College. This variable consists of 4P' which is product, price, place and promotion. But, in the service marketing they have an extended marketing mix which is typically compr...

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Bibliographic Details
Main Author: Elias, Ellisa
Format: Student Project
Language:English
Published: 2018
Subjects:
Higher Education
Education extension. Adult education. Continuing education
Online Access:https://ir.uitm.edu.my/id/eprint/46636/1/46636.pdf
https://ir.uitm.edu.my/id/eprint/46636/
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id my.uitm.ir.46636
record_format eprints
spelling my.uitm.ir.466362021-11-18T12:39:36Z https://ir.uitm.edu.my/id/eprint/46636/ The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias Elias, Ellisa Higher Education Education extension. Adult education. Continuing education This study is to investigate variables in the marketing mix that can influence student choosing Crescendo International College. This variable consists of 4P' which is product, price, place and promotion. But, in the service marketing they have an extended marketing mix which is typically comprising 7P' including the 4P', extended marketing mix include process, people, and physical facilities. In the educational industry, where the product is replace to the programme. Quantitative method is the design use for this research to understand the relationship between independents variable which is marketing mix and dependents variable which is student's choice if university towards Crescendo International College. The findings of this study stated that the variable of physical facilities is the factors and the reasons student choose Crescendo International College. This findings shows that most of the students are more attracted and focusing in the facilities that the university have when making a choice of university. 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/46636/1/46636.pdf ID46636 Elias, Ellisa (2018) The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias. [Student Project]
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Higher Education
Education extension. Adult education. Continuing education
spellingShingle Higher Education
Education extension. Adult education. Continuing education
Elias, Ellisa
The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias
description This study is to investigate variables in the marketing mix that can influence student choosing Crescendo International College. This variable consists of 4P' which is product, price, place and promotion. But, in the service marketing they have an extended marketing mix which is typically comprising 7P' including the 4P', extended marketing mix include process, people, and physical facilities. In the educational industry, where the product is replace to the programme. Quantitative method is the design use for this research to understand the relationship between independents variable which is marketing mix and dependents variable which is student's choice if university towards Crescendo International College. The findings of this study stated that the variable of physical facilities is the factors and the reasons student choose Crescendo International College. This findings shows that most of the students are more attracted and focusing in the facilities that the university have when making a choice of university.
format Student Project
author Elias, Ellisa
author_facet Elias, Ellisa
author_sort Elias, Ellisa
title The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias
title_short The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias
title_full The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias
title_fullStr The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias
title_full_unstemmed The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias
title_sort marketing mix influence student's choice of university towards crescendo international college / elissa elias
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/46636/1/46636.pdf
https://ir.uitm.edu.my/id/eprint/46636/
_version_ 1717097172144488448
score 13.211869

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