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The selection of social networking sites using fuzzy analytical hierarchy process / Nor Nazuin Nazarail and Zurina Kasim

Social networks have penetrated internet users of all ages and become an important means of communication and entertainment, including in the student community. As the number of social networking sites grows, the selection of networking sites including Twitter, Facebook, Google+, Instagram and so on...

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Main Authors: Nazarail, Nor Nazuin, Kasim, Zurina
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Pulau Pinang 2021
Subjects:
Fuzzy arithmetic
Fuzzy logic
Online Access:http://ir.uitm.edu.my/id/eprint/46592/1/46592.pdf
http://ir.uitm.edu.my/id/eprint/46592/
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spelling my.uitm.ir.465922021-05-27T00:58:15Z http://ir.uitm.edu.my/id/eprint/46592/ The selection of social networking sites using fuzzy analytical hierarchy process / Nor Nazuin Nazarail and Zurina Kasim Nazarail, Nor Nazuin Kasim, Zurina Fuzzy arithmetic Fuzzy logic Social networks have penetrated internet users of all ages and become an important means of communication and entertainment, including in the student community. As the number of social networking sites grows, the selection of networking sites including Twitter, Facebook, Google+, Instagram and so on, is becoming increasingly critical for website operators, advertisers and even university students. This platform is becoming essential for business performance in dealing with modern generations to increase revenues and profits. Moreover, as the number of social networks increases, the user's tendency to make a choice is difficult. The market for social networking sites is highly competitive and changes in line with the trend. The objective of the research is to rank the most popular social networking sites Facebook, Instagram and Twitter among university students based on certain criteria. Therefore, this study proposes a solution by developing a mathematical technique which is the Fuzzy Analytical Hierarchy Process (FAHP) to estimate the relative importance of site criteria used in deciding the social site. The result of this study shows that Instagram has the first ranking followed by Facebook and Twitter. Functionality is the important criteria chosen with Renenue-generating opportunities as the preferred subcriteria. Content is the second criteria concerned followed by Usability and Privacy. Universiti Teknologi MARA Cawangan Pulau Pinang 2021 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/46592/1/46592.pdf ID46592 Nazarail, Nor Nazuin and Kasim, Zurina (2021) The selection of social networking sites using fuzzy analytical hierarchy process / Nor Nazuin Nazarail and Zurina Kasim. ESTEEM Academic Journal, 17. pp. 1-11. ISSN 2289-4934
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Fuzzy arithmetic
Fuzzy logic
spellingShingle Fuzzy arithmetic
Fuzzy logic
Nazarail, Nor Nazuin
Kasim, Zurina
The selection of social networking sites using fuzzy analytical hierarchy process / Nor Nazuin Nazarail and Zurina Kasim
description Social networks have penetrated internet users of all ages and become an important means of communication and entertainment, including in the student community. As the number of social networking sites grows, the selection of networking sites including Twitter, Facebook, Google+, Instagram and so on, is becoming increasingly critical for website operators, advertisers and even university students. This platform is becoming essential for business performance in dealing with modern generations to increase revenues and profits. Moreover, as the number of social networks increases, the user's tendency to make a choice is difficult. The market for social networking sites is highly competitive and changes in line with the trend. The objective of the research is to rank the most popular social networking sites Facebook, Instagram and Twitter among university students based on certain criteria. Therefore, this study proposes a solution by developing a mathematical technique which is the Fuzzy Analytical Hierarchy Process (FAHP) to estimate the relative importance of site criteria used in deciding the social site. The result of this study shows that Instagram has the first ranking followed by Facebook and Twitter. Functionality is the important criteria chosen with Renenue-generating opportunities as the preferred subcriteria. Content is the second criteria concerned followed by Usability and Privacy.
format Article
author Nazarail, Nor Nazuin
Kasim, Zurina
author_facet Nazarail, Nor Nazuin
Kasim, Zurina
author_sort Nazarail, Nor Nazuin
title The selection of social networking sites using fuzzy analytical hierarchy process / Nor Nazuin Nazarail and Zurina Kasim
title_short The selection of social networking sites using fuzzy analytical hierarchy process / Nor Nazuin Nazarail and Zurina Kasim
title_full The selection of social networking sites using fuzzy analytical hierarchy process / Nor Nazuin Nazarail and Zurina Kasim
title_fullStr The selection of social networking sites using fuzzy analytical hierarchy process / Nor Nazuin Nazarail and Zurina Kasim
title_full_unstemmed The selection of social networking sites using fuzzy analytical hierarchy process / Nor Nazuin Nazarail and Zurina Kasim
title_sort selection of social networking sites using fuzzy analytical hierarchy process / nor nazuin nazarail and zurina kasim
publisher Universiti Teknologi MARA Cawangan Pulau Pinang
publishDate 2021
url http://ir.uitm.edu.my/id/eprint/46592/1/46592.pdf
http://ir.uitm.edu.my/id/eprint/46592/
_version_ 1701165893859409920
score 13.211869

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