Staff View: Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]

Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]

This study aims to find out the extent of the effectiveness of the use of social media in promoting tourism products that can attract the attention and trust of customers to buy packages through social media. The study is significant for the tourism industry players to identify their potential custo...

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Main Authors:	Hendirek, Ivyany Hindirek, Abdul Satal, Mira Suzana, Lorin, Viviana, Mohd Zaidi, Nur Murniza, Mohamad Musa, Nurafiqah
Format:	Article
Language:	English
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2021
Subjects:	Research Citizen participation Quantitative research Statistical methods Hospitality industry. Hotels, clubs, restaurants, etc. Food service Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/46480/1/46480.pdf http://ir.uitm.edu.my/id/eprint/46480/ https://ejssh.uitm.edu.my/
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id	my.uitm.ir.46480
record_format	eprints
spelling	my.uitm.ir.464802021-05-25T06:08:05Z http://ir.uitm.edu.my/id/eprint/46480/ Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.] Hendirek, Ivyany Hindirek Abdul Satal, Mira Suzana Lorin, Viviana Mohd Zaidi, Nur Murniza Mohamad Musa, Nurafiqah Research Citizen participation Quantitative research Statistical methods Hospitality industry. Hotels, clubs, restaurants, etc. Food service Malaysia This study aims to find out the extent of the effectiveness of the use of social media in promoting tourism products that can attract the attention and trust of customers to buy packages through social media. The study is significant for the tourism industry players to identify their potential customers from Facebook users. Data collection process was conducted through the dissemination of questionnaire which is by using google form for the social media users who have used the social media services in purchasing travel agency’s packages via websites. The research used quantitative and descriptive research design. Questionnaire is divided into two parts whereby Part A is about demographic profile, and Part B is on the intention to purchase tourism products and services through Facebook. Data analysis was carried out by using the Statistical Package for Social Sciences (SPSS) version 24. As a result of the survey, there are several answers that were provided by the users, one of which is that they are satisfied with the purchase of travel agency packages online because it saves time. Meanwhile, there are also customers who are less satisfied and have refused to use the social media to buy these packages because they cannot negotiate on the packages that they want. From the analysis conducted, it has made it easier to understand the extent to which the use of social media can help in promote the travel agency packages. Also, it shows that most of the Facebook users in Malaysia are from millennials generation who are more likely to purchase tourism products and services promoted on social media. Universiti Teknologi Mara Cawangan Pulau Pinang 2021-04-30 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/46480/1/46480.pdf ID46480 Hendirek, Ivyany Hindirek and Abdul Satal, Mira Suzana and Lorin, Viviana and Mohd Zaidi, Nur Murniza and Mohamad Musa, Nurafiqah (2021) Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]. ESTEEM Journal of Social Sciences and Humanities, 5 (1). pp. 88-100. ISSN 2600-7274 https://ejssh.uitm.edu.my/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Research Citizen participation Quantitative research Statistical methods Hospitality industry. Hotels, clubs, restaurants, etc. Food service Malaysia
spellingShingle	Research Citizen participation Quantitative research Statistical methods Hospitality industry. Hotels, clubs, restaurants, etc. Food service Malaysia Hendirek, Ivyany Hindirek Abdul Satal, Mira Suzana Lorin, Viviana Mohd Zaidi, Nur Murniza Mohamad Musa, Nurafiqah Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]
description	This study aims to find out the extent of the effectiveness of the use of social media in promoting tourism products that can attract the attention and trust of customers to buy packages through social media. The study is significant for the tourism industry players to identify their potential customers from Facebook users. Data collection process was conducted through the dissemination of questionnaire which is by using google form for the social media users who have used the social media services in purchasing travel agency’s packages via websites. The research used quantitative and descriptive research design. Questionnaire is divided into two parts whereby Part A is about demographic profile, and Part B is on the intention to purchase tourism products and services through Facebook. Data analysis was carried out by using the Statistical Package for Social Sciences (SPSS) version 24. As a result of the survey, there are several answers that were provided by the users, one of which is that they are satisfied with the purchase of travel agency packages online because it saves time. Meanwhile, there are also customers who are less satisfied and have refused to use the social media to buy these packages because they cannot negotiate on the packages that they want. From the analysis conducted, it has made it easier to understand the extent to which the use of social media can help in promote the travel agency packages. Also, it shows that most of the Facebook users in Malaysia are from millennials generation who are more likely to purchase tourism products and services promoted on social media.
format	Article
author	Hendirek, Ivyany Hindirek Abdul Satal, Mira Suzana Lorin, Viviana Mohd Zaidi, Nur Murniza Mohamad Musa, Nurafiqah
author_facet	Hendirek, Ivyany Hindirek Abdul Satal, Mira Suzana Lorin, Viviana Mohd Zaidi, Nur Murniza Mohamad Musa, Nurafiqah
author_sort	Hendirek, Ivyany Hindirek
title	Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]
title_short	Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]
title_full	Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]
title_fullStr	Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]
title_full_unstemmed	Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]
title_sort	purchase intention of tourism products and services promoted through facebook among millennial in malaysia / ivyany hindirek hendirek … [et al.]
publisher	Universiti Teknologi Mara Cawangan Pulau Pinang
publishDate	2021
url	http://ir.uitm.edu.my/id/eprint/46480/1/46480.pdf http://ir.uitm.edu.my/id/eprint/46480/ https://ejssh.uitm.edu.my/
_version_	1701165887385501696
score	13.211869

Purchase intention of tourism products and services promoted through Facebook among millennial in Malaysia / Ivyany Hindirek Hendirek … [et al.]

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