Staff View: Case Study : Icely Company / Siti Nur Aishah Shaharuddin

Case Study : Icely Company / Siti Nur Aishah Shaharuddin

This report is focus on the case study of Icely company which provide delicious and delightful “ice-cream potong” with twelve different flavours located at Kok Lanas, Kelantan. In order to complete this report, the company information has been collected from primary and secondary sources. An online...

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Main Author:	Shaharuddin, Siti Nur Aishah
Format:	Entrepreneurship Project
Language:	English
Published:	2020
Subjects:	Business education Business. Business enterprises. General works, treatises, and textbooks Business communication. Including business report writing, business correspondence
Online Access:	http://ir.uitm.edu.my/id/eprint/46352/1/46352.pdf http://ir.uitm.edu.my/id/eprint/46352/
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id	my.uitm.ir.46352
record_format	eprints
spelling	my.uitm.ir.463522021-05-19T04:03:52Z http://ir.uitm.edu.my/id/eprint/46352/ Case Study : Icely Company / Siti Nur Aishah Shaharuddin Shaharuddin, Siti Nur Aishah Business education Business. Business enterprises. General works, treatises, and textbooks Business communication. Including business report writing, business correspondence This report is focus on the case study of Icely company which provide delicious and delightful “ice-cream potong” with twelve different flavours located at Kok Lanas, Kelantan. In order to complete this report, the company information has been collected from primary and secondary sources. An online interview with the owner of Icely company was performed on 11 November 2020 in purposed to gain more about background, organizational structures, marketing or operational strategy, product and services thE firm provides. Then, data analysing process was implemented to find the current condition of company’s strength, weakness, opportunities and threats using Consumer Trend Canvas (CTC) and SWOT analysis. From there, students able to discover the major problems faced by the company and tried to come up with better solutions that could cope the problems. This case study teaches students about real business world and afterwards, they can learn how to tackle the issues using technology solutions which are fit in modern era. 2020-12-06 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/46352/1/46352.pdf ID46352 Shaharuddin, Siti Nur Aishah (2020) Case Study : Icely Company / Siti Nur Aishah Shaharuddin. [Entrepreneurship Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Business education Business. Business enterprises. General works, treatises, and textbooks Business communication. Including business report writing, business correspondence
spellingShingle	Business education Business. Business enterprises. General works, treatises, and textbooks Business communication. Including business report writing, business correspondence Shaharuddin, Siti Nur Aishah Case Study : Icely Company / Siti Nur Aishah Shaharuddin
description	This report is focus on the case study of Icely company which provide delicious and delightful “ice-cream potong” with twelve different flavours located at Kok Lanas, Kelantan. In order to complete this report, the company information has been collected from primary and secondary sources. An online interview with the owner of Icely company was performed on 11 November 2020 in purposed to gain more about background, organizational structures, marketing or operational strategy, product and services thE firm provides. Then, data analysing process was implemented to find the current condition of company’s strength, weakness, opportunities and threats using Consumer Trend Canvas (CTC) and SWOT analysis. From there, students able to discover the major problems faced by the company and tried to come up with better solutions that could cope the problems. This case study teaches students about real business world and afterwards, they can learn how to tackle the issues using technology solutions which are fit in modern era.
format	Entrepreneurship Project
author	Shaharuddin, Siti Nur Aishah
author_facet	Shaharuddin, Siti Nur Aishah
author_sort	Shaharuddin, Siti Nur Aishah
title	Case Study : Icely Company / Siti Nur Aishah Shaharuddin
title_short	Case Study : Icely Company / Siti Nur Aishah Shaharuddin
title_full	Case Study : Icely Company / Siti Nur Aishah Shaharuddin
title_fullStr	Case Study : Icely Company / Siti Nur Aishah Shaharuddin
title_full_unstemmed	Case Study : Icely Company / Siti Nur Aishah Shaharuddin
title_sort	case study : icely company / siti nur aishah shaharuddin
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/46352/1/46352.pdf http://ir.uitm.edu.my/id/eprint/46352/
_version_	1701165875240894464
score	13.211869

Case Study : Icely Company / Siti Nur Aishah Shaharuddin

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