An analysis on the persuasive elements in the Malaysian Public Universities digital promotional materials / Nor Atifah Mohammad, Ameiruel Azwan Ab Aziz and Nazarul Azali Razali
University digital promotional materials act as a communication tool between the university and prospective students. The materials are crucial to entice prospective students and thus employing the persuasive elements are much needed to attract the attention. Nevertheless, there is a breach in the e...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Akademi Pengajian Bahasa
2021
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/46031/1/46031.pdf http://ir.uitm.edu.my/id/eprint/46031/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|