Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri
Nowadays, Malaysia market shows that local sports products manufacturer was producing many brands to market in Peninsular Malaysia include Sabah and Sarawak. The first objective in this study is identifying the perceptions towards local sports products among Sports Science and Recreation students in...
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my.uitm.ir.459092021-05-18T04:19:45Z http://ir.uitm.edu.my/id/eprint/45909/ Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri Imam Basri, Nurul Nadiah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Groups and organizations Negeri Sembilan Nowadays, Malaysia market shows that local sports products manufacturer was producing many brands to market in Peninsular Malaysia include Sabah and Sarawak. The first objective in this study is identifying the perceptions towards local sports products among Sports Science and Recreation students in UiTM Seremban and the second objective is to determine difference perceptions towards local sports products between gender and athlete status. A total of 250 students in Faculty of Sports Science and Recreation in UiTM Seremban were involved as the main respondents in this research. The questionnaire was adopted and adapted from Kiang, Gharleghi and Fah (2013). Descriptive statistics and independent t-test been used for analysis. Perception towards local sports products in terms of quality (M = 3.69), brand image (M = 3.38), promotion (M = 3.27) and styles (M = 3.24), based on table interpretation of mean scores, the results shows the perception in terms of quality is good among others. This study also found that there is no significant difference in the perception towards local sports products between gender (p = 0.48) and athlete status (p = 0.7 9). This finding will help local sports retailers especially in peninsular Malaysia to improve local sports products. 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/45909/1/45909.pdf ID45909 Imam Basri, Nurul Nadiah (2017) Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri. [Student Project] (Unpublished) |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Groups and organizations Negeri Sembilan |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Groups and organizations Negeri Sembilan Imam Basri, Nurul Nadiah Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri |
| description |
Nowadays, Malaysia market shows that local sports products manufacturer was producing many brands to market in Peninsular Malaysia include Sabah and Sarawak. The first objective in this study is identifying the perceptions towards local sports products among Sports Science and Recreation students in UiTM Seremban and the second objective is to determine difference perceptions towards local sports products between gender and athlete status. A total of 250 students in Faculty of Sports Science and Recreation in UiTM Seremban were involved as the main respondents in this research. The questionnaire was adopted and adapted from Kiang, Gharleghi and Fah (2013). Descriptive statistics and independent t-test been used for analysis. Perception towards local sports products in terms of quality (M = 3.69), brand image (M = 3.38), promotion (M = 3.27) and styles (M = 3.24), based on table interpretation of mean scores, the results shows the perception in terms of quality is good among others. This study also found that there is no significant difference in the perception towards local sports products between gender (p = 0.48) and athlete status (p = 0.7 9). This finding will help local sports retailers especially in peninsular Malaysia to improve local sports products. |
| format |
Student Project |
| author |
Imam Basri, Nurul Nadiah |
| author_facet |
Imam Basri, Nurul Nadiah |
| author_sort |
Imam Basri, Nurul Nadiah |
| title |
Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri |
| title_short |
Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri |
| title_full |
Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri |
| title_fullStr |
Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri |
| title_full_unstemmed |
Perceptions towards local sports products among faculty of sports science and recreation students in UiTM Seremban / Nurul Nadiah Imam Basri |
| title_sort |
perceptions towards local sports products among faculty of sports science and recreation students in uitm seremban / nurul nadiah imam basri |
| publishDate |
2017 |
| url |
http://ir.uitm.edu.my/id/eprint/45909/1/45909.pdf http://ir.uitm.edu.my/id/eprint/45909/ |
| _version_ |
1701165851682537472 |
| score |
13.211869 |