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Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim

The literatures on product and service marketing have discussed and submitted that product and services can either be seen as two different things or as an entity. Under the first notion, the marketing researchers argue that products are manufactured output while services involve people. Products a...

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Main Author: Ibrahim, Rabiha
Format: Thesis
Language:English
Published: 1997
Subjects:
Management. Industrial Management
K Law in general. Comparative and uniform law. Jurisprudence
Online Access:http://ir.uitm.edu.my/id/eprint/459/1/TM_RABIHA%20IBRAHIM%20AP%2097_5%20P01.pdf
http://ir.uitm.edu.my/id/eprint/459/
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spelling my.uitm.ir.4592018-10-16T06:35:56Z http://ir.uitm.edu.my/id/eprint/459/ Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim Ibrahim, Rabiha Management. Industrial Management K Law in general. Comparative and uniform law. Jurisprudence The literatures on product and service marketing have discussed and submitted that product and services can either be seen as two different things or as an entity. Under the first notion, the marketing researchers argue that products are manufactured output while services involve people. Products are tangible things, thus during the selling or purchase process the sellers are able to deliver the products direct to the consumers. Meanwhile, during the purchase process of services, the sellers or service providers have to focus upon the pre-sale and after -sale activities offered to the consumer. Under the second notion, the researchers view product/service as an entity. As stated by Levitt (1981), "Everybody is in service". As such, all consumers purchase entities. The differences lie in the greater component of services involves in an entity. 1997 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/459/1/TM_RABIHA%20IBRAHIM%20AP%2097_5%20P01.pdf Ibrahim, Rabiha (1997) Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim. Masters thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Management. Industrial Management
K Law in general. Comparative and uniform law. Jurisprudence
spellingShingle Management. Industrial Management
K Law in general. Comparative and uniform law. Jurisprudence
Ibrahim, Rabiha
Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
description The literatures on product and service marketing have discussed and submitted that product and services can either be seen as two different things or as an entity. Under the first notion, the marketing researchers argue that products are manufactured output while services involve people. Products are tangible things, thus during the selling or purchase process the sellers are able to deliver the products direct to the consumers. Meanwhile, during the purchase process of services, the sellers or service providers have to focus upon the pre-sale and after -sale activities offered to the consumer. Under the second notion, the researchers view product/service as an entity. As stated by Levitt (1981), "Everybody is in service". As such, all consumers purchase entities. The differences lie in the greater component of services involves in an entity.
format Thesis
author Ibrahim, Rabiha
author_facet Ibrahim, Rabiha
author_sort Ibrahim, Rabiha
title Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_short Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_full Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_fullStr Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_full_unstemmed Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_sort customer satisfaction in the legal service industry in malaysia / rabiha ibrahim
publishDate 1997
url http://ir.uitm.edu.my/id/eprint/459/1/TM_RABIHA%20IBRAHIM%20AP%2097_5%20P01.pdf
http://ir.uitm.edu.my/id/eprint/459/
_version_ 1685648058232078336
score 13.211869

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