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Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin

This case study is purposely to give an exposure to students about the real technology business. First and foremost, we need to find a company that generally needs or using technology and it brings us an idea to interview a herbs and spices company which is Mak Siti Products Sdn Bhd that located in...

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Main Author: Kamaludin, Hazirah Hakimah
Format: Entrepreneurship Project
Language:English
Published: 2020
Subjects:
Small business. Medium-sized business
Cooking, Malay
Food service
Online Access:https://ir.uitm.edu.my/id/eprint/45175/2/45175%20%28ETR%29.pdf
https://ir.uitm.edu.my/id/eprint/45175/
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id my.uitm.ir.45175
record_format eprints
spelling my.uitm.ir.451752023-05-02T07:41:09Z https://ir.uitm.edu.my/id/eprint/45175/ Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin Kamaludin, Hazirah Hakimah Small business. Medium-sized business Cooking, Malay Food service This case study is purposely to give an exposure to students about the real technology business. First and foremost, we need to find a company that generally needs or using technology and it brings us an idea to interview a herbs and spices company which is Mak Siti Products Sdn Bhd that located in Johor. We need to interview the owner personally, asking about the company information required and do a proper analysis of the company. We finally had a chance to interview the company after the first call. This company is registered under SME after few years of starting the business without their processing factory. The other information about the company for instance the company background, current organization, products offered, company’s strategies, achievement and et cetera. We also make use of all online existing information about the company since they have their product website. From the overall information about the company we gained, eventually we able to diagnose the strength, weakness, opportunity and threat of the company. Hence, we discover some of the problems encountered by this company through analyzing its SWOT. Generally, the problems are all about the raw material, working environment, packaging, and price. Therefore, we provide them with some alternative that may help them to face or avoid the problems in the future. We recommend an innovation to a problem faced, aiming that this company can come out with improvisation that makes them special from other brands. 2020 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/45175/2/45175%20%28ETR%29.pdf Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin. (2020) [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Small business. Medium-sized business
Cooking, Malay
Food service
spellingShingle Small business. Medium-sized business
Cooking, Malay
Food service
Kamaludin, Hazirah Hakimah
Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin
description This case study is purposely to give an exposure to students about the real technology business. First and foremost, we need to find a company that generally needs or using technology and it brings us an idea to interview a herbs and spices company which is Mak Siti Products Sdn Bhd that located in Johor. We need to interview the owner personally, asking about the company information required and do a proper analysis of the company. We finally had a chance to interview the company after the first call. This company is registered under SME after few years of starting the business without their processing factory. The other information about the company for instance the company background, current organization, products offered, company’s strategies, achievement and et cetera. We also make use of all online existing information about the company since they have their product website. From the overall information about the company we gained, eventually we able to diagnose the strength, weakness, opportunity and threat of the company. Hence, we discover some of the problems encountered by this company through analyzing its SWOT. Generally, the problems are all about the raw material, working environment, packaging, and price. Therefore, we provide them with some alternative that may help them to face or avoid the problems in the future. We recommend an innovation to a problem faced, aiming that this company can come out with improvisation that makes them special from other brands.
format Entrepreneurship Project
author Kamaludin, Hazirah Hakimah
author_facet Kamaludin, Hazirah Hakimah
author_sort Kamaludin, Hazirah Hakimah
title Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin
title_short Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin
title_full Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin
title_fullStr Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin
title_full_unstemmed Case study: Mak Siti Products (M) Sdn. Bhd / Hazirah Hakimah Kamaludin
title_sort case study: mak siti products (m) sdn. bhd / hazirah hakimah kamaludin
publishDate 2020
url https://ir.uitm.edu.my/id/eprint/45175/2/45175%20%28ETR%29.pdf
https://ir.uitm.edu.my/id/eprint/45175/
_version_ 1765300310358622208
score 13.211869

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