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Public attractiveness toward premium saving certificate offer by Bank Simpanan Nasional (BSN) / Wan Juwairiyah Wan Bahanudin

Considering Premium Saving Certificate had been 35 years introduced in Malaysia, and quite famous product in Malaysia. So that, The aim of this study is to make a research regarding to Public Attractiveness toward Premium Saving Certificate (PSC) that offer by Bank Simpanan Nasional (BSN).In this re...

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Main Author: Wan Bahanudin, Wan Juwairiyah
Format: Student Project
Language:English
Published: 2014
Subjects:
Bank accounts. Bank deposits. Deposit banking
Personal finance. Financial literacy
Income and expenditure. Budget
Expenditures, Public
Online Access:http://ir.uitm.edu.my/id/eprint/44476/1/44476.pdf
http://ir.uitm.edu.my/id/eprint/44476/
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spelling my.uitm.ir.444762021-04-06T02:04:35Z http://ir.uitm.edu.my/id/eprint/44476/ Public attractiveness toward premium saving certificate offer by Bank Simpanan Nasional (BSN) / Wan Juwairiyah Wan Bahanudin Wan Bahanudin, Wan Juwairiyah Bank accounts. Bank deposits. Deposit banking Personal finance. Financial literacy Income and expenditure. Budget Expenditures, Public Considering Premium Saving Certificate had been 35 years introduced in Malaysia, and quite famous product in Malaysia. So that, The aim of this study is to make a research regarding to Public Attractiveness toward Premium Saving Certificate (PSC) that offer by Bank Simpanan Nasional (BSN).In this research the researcher use primary method which by distributing questionnaire to 326 respondent. The questionnaire been asked to investigate what the factor that attract public toward this product, from three variable which product knowledge, image and Shariah Compliance. From the finding, Image was found as dominant factor that influence public attractiveness toward this product. Based on our study also, many of public know about this product but they still not fully accept this product although Fatwa Kebangsaan Malaysia had approved the permissible of shariah Compliance Premium Saving Certificate (PSC).As conclusion, the financial Instution which Bank Simpanan Nasional (BSN) should improve their product attributes and try more hard in promoting their product as public acceptance toward this product depend on product attractiveness. 2014-01 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/44476/1/44476.pdf Wan Bahanudin, Wan Juwairiyah (2014) Public attractiveness toward premium saving certificate offer by Bank Simpanan Nasional (BSN) / Wan Juwairiyah Wan Bahanudin. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Bank accounts. Bank deposits. Deposit banking
Personal finance. Financial literacy
Income and expenditure. Budget
Expenditures, Public
spellingShingle Bank accounts. Bank deposits. Deposit banking
Personal finance. Financial literacy
Income and expenditure. Budget
Expenditures, Public
Wan Bahanudin, Wan Juwairiyah
Public attractiveness toward premium saving certificate offer by Bank Simpanan Nasional (BSN) / Wan Juwairiyah Wan Bahanudin
description Considering Premium Saving Certificate had been 35 years introduced in Malaysia, and quite famous product in Malaysia. So that, The aim of this study is to make a research regarding to Public Attractiveness toward Premium Saving Certificate (PSC) that offer by Bank Simpanan Nasional (BSN).In this research the researcher use primary method which by distributing questionnaire to 326 respondent. The questionnaire been asked to investigate what the factor that attract public toward this product, from three variable which product knowledge, image and Shariah Compliance. From the finding, Image was found as dominant factor that influence public attractiveness toward this product. Based on our study also, many of public know about this product but they still not fully accept this product although Fatwa Kebangsaan Malaysia had approved the permissible of shariah Compliance Premium Saving Certificate (PSC).As conclusion, the financial Instution which Bank Simpanan Nasional (BSN) should improve their product attributes and try more hard in promoting their product as public acceptance toward this product depend on product attractiveness.
format Student Project
author Wan Bahanudin, Wan Juwairiyah
author_facet Wan Bahanudin, Wan Juwairiyah
author_sort Wan Bahanudin, Wan Juwairiyah
title Public attractiveness toward premium saving certificate offer by Bank Simpanan Nasional (BSN) / Wan Juwairiyah Wan Bahanudin
title_short Public attractiveness toward premium saving certificate offer by Bank Simpanan Nasional (BSN) / Wan Juwairiyah Wan Bahanudin
title_full Public attractiveness toward premium saving certificate offer by Bank Simpanan Nasional (BSN) / Wan Juwairiyah Wan Bahanudin
title_fullStr Public attractiveness toward premium saving certificate offer by Bank Simpanan Nasional (BSN) / Wan Juwairiyah Wan Bahanudin
title_full_unstemmed Public attractiveness toward premium saving certificate offer by Bank Simpanan Nasional (BSN) / Wan Juwairiyah Wan Bahanudin
title_sort public attractiveness toward premium saving certificate offer by bank simpanan nasional (bsn) / wan juwairiyah wan bahanudin
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/44476/1/44476.pdf
http://ir.uitm.edu.my/id/eprint/44476/
_version_ 1696979120162865152
score 13.211869

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