Strategic Alliances and Technology in Tourism / Jaloni Pansiri and Jerry Courvisanos
The purpose of this paper is to examine the role of strategic alliances in developing technology-based knowledge. In doing so, the study further links assessment of strategic alliance outcomes (technology benefits) to tourism executives' risk taking behaviour. A survey of Australian travel sect...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2011
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/44405/1/44405.pdf http://ir.uitm.edu.my/id/eprint/44405/ https://www.jthca.org/ |
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