Cover Image

Selection of mobile commerce applications by using fuzzy analytic hierarchy process / Mai Khairun Amirah Mohd Kamaruzzaman

The usage of digital technologies such as mobile phones and smartphones for online shopping is now actively practiced by online shoppers with access to the Internet. Mobile commerce applications (m-commerce app) are becoming the main attractions for shoppers that prefer to shop online at any time co...

Full description

Saved in:
Bibliographic Details
Main Author: Mohd Kamaruzzaman, Mai Khairun Amirah
Format: Student Project
Language:English
Published: 2021
Subjects:
Mobile commerce
Fuzzy logic
Online Access:https://ir.uitm.edu.my/id/eprint/44319/1/44319.pdf
https://ir.uitm.edu.my/id/eprint/44319/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.44319
record_format eprints
spelling my.uitm.ir.443192021-11-12T02:36:09Z https://ir.uitm.edu.my/id/eprint/44319/ Selection of mobile commerce applications by using fuzzy analytic hierarchy process / Mai Khairun Amirah Mohd Kamaruzzaman Mohd Kamaruzzaman, Mai Khairun Amirah Mobile commerce Fuzzy logic The usage of digital technologies such as mobile phones and smartphones for online shopping is now actively practiced by online shoppers with access to the Internet. Mobile commerce applications (m-commerce app) are becoming the main attractions for shoppers that prefer to shop online at any time comfortless. The purpose of this study is to identify the factors influencing users’ selection of mobile commerce applications and to determine the best mobile commerce applications. Fuzzy Analytic Hierarchy Process (FAHP) technique is specifically applied to determine the most important influencing factor and to rank the alternatives accordingly. Several relevant factors; privacy, design, convenience, and promotion have been adopted and three alternatives; Shopee, Lazada, and Go Shop are being ranked in this study. The results indicate that privacy is the most influential factor for selecting the m-commerce app followed by promotion, design, and convenience. Shopee is the top rank for the best m-commerce app choosing by the experts. Through this study, the contributions will be given benefits to clients, retailers, and mobile businesses to give pieces of information and improves for better shopping experiences. 2021-03-26 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/44319/1/44319.pdf ID44319 Mohd Kamaruzzaman, Mai Khairun Amirah (2021) Selection of mobile commerce applications by using fuzzy analytic hierarchy process / Mai Khairun Amirah Mohd Kamaruzzaman. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Mobile commerce
Fuzzy logic
spellingShingle Mobile commerce
Fuzzy logic
Mohd Kamaruzzaman, Mai Khairun Amirah
Selection of mobile commerce applications by using fuzzy analytic hierarchy process / Mai Khairun Amirah Mohd Kamaruzzaman
description The usage of digital technologies such as mobile phones and smartphones for online shopping is now actively practiced by online shoppers with access to the Internet. Mobile commerce applications (m-commerce app) are becoming the main attractions for shoppers that prefer to shop online at any time comfortless. The purpose of this study is to identify the factors influencing users’ selection of mobile commerce applications and to determine the best mobile commerce applications. Fuzzy Analytic Hierarchy Process (FAHP) technique is specifically applied to determine the most important influencing factor and to rank the alternatives accordingly. Several relevant factors; privacy, design, convenience, and promotion have been adopted and three alternatives; Shopee, Lazada, and Go Shop are being ranked in this study. The results indicate that privacy is the most influential factor for selecting the m-commerce app followed by promotion, design, and convenience. Shopee is the top rank for the best m-commerce app choosing by the experts. Through this study, the contributions will be given benefits to clients, retailers, and mobile businesses to give pieces of information and improves for better shopping experiences.
format Student Project
author Mohd Kamaruzzaman, Mai Khairun Amirah
author_facet Mohd Kamaruzzaman, Mai Khairun Amirah
author_sort Mohd Kamaruzzaman, Mai Khairun Amirah
title Selection of mobile commerce applications by using fuzzy analytic hierarchy process / Mai Khairun Amirah Mohd Kamaruzzaman
title_short Selection of mobile commerce applications by using fuzzy analytic hierarchy process / Mai Khairun Amirah Mohd Kamaruzzaman
title_full Selection of mobile commerce applications by using fuzzy analytic hierarchy process / Mai Khairun Amirah Mohd Kamaruzzaman
title_fullStr Selection of mobile commerce applications by using fuzzy analytic hierarchy process / Mai Khairun Amirah Mohd Kamaruzzaman
title_full_unstemmed Selection of mobile commerce applications by using fuzzy analytic hierarchy process / Mai Khairun Amirah Mohd Kamaruzzaman
title_sort selection of mobile commerce applications by using fuzzy analytic hierarchy process / mai khairun amirah mohd kamaruzzaman
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/44319/1/44319.pdf
https://ir.uitm.edu.my/id/eprint/44319/
_version_ 1717097166577598464
score 13.211869

Similar Items