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Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]

Firdaus, the Managing Director at X-Factor Printing, strives to pick up his market share from a significant slump due to price war and digitalization transformation surrounding almost every industry. The business was incorporated in 2009 and further expanded to specialize in textile printing in 2012...

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Main Authors: Abu Bakar, Salwa, A. Halid @ Khalid, Rozieana, M. Habib Rahman, Azman Ali, Ab Rashid, Mohd Elfee
Format: Article
Language:English
Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020
Subjects:
Decision making
Planning. Business planning. Strategic planning
Online Access:http://ir.uitm.edu.my/id/eprint/44084/1/44084.pdf
http://ir.uitm.edu.my/id/eprint/44084/
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id my.uitm.ir.44084
record_format eprints
spelling my.uitm.ir.440842021-03-23T06:42:32Z http://ir.uitm.edu.my/id/eprint/44084/ Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.] Abu Bakar, Salwa A. Halid @ Khalid, Rozieana M. Habib Rahman, Azman Ali Ab Rashid, Mohd Elfee Decision making Planning. Business planning. Strategic planning Firdaus, the Managing Director at X-Factor Printing, strives to pick up his market share from a significant slump due to price war and digitalization transformation surrounding almost every industry. The business was incorporated in 2009 and further expanded to specialize in textile printing in 2012. At the time of the case, businesses worldwide suddenly found themselves facing much uncertainty as Covid-19 disrupts global supply chains. Firdaus is facing a decision as to whether switching from his passion for printing into something that may be more promising or look for angles where he can surpass the external pressure from an increasingly saturated industry. Specifically, he wanted to develop a sustainable strategy to align with his long-term success. Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/44084/1/44084.pdf Abu Bakar, Salwa and A. Halid @ Khalid, Rozieana and M. Habib Rahman, Azman Ali and Ab Rashid, Mohd Elfee (2020) Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 6 (SI). pp. 29-31. ISSN 2637-0301 (e-ISSN)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Decision making
Planning. Business planning. Strategic planning
spellingShingle Decision making
Planning. Business planning. Strategic planning
Abu Bakar, Salwa
A. Halid @ Khalid, Rozieana
M. Habib Rahman, Azman Ali
Ab Rashid, Mohd Elfee
Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]
description Firdaus, the Managing Director at X-Factor Printing, strives to pick up his market share from a significant slump due to price war and digitalization transformation surrounding almost every industry. The business was incorporated in 2009 and further expanded to specialize in textile printing in 2012. At the time of the case, businesses worldwide suddenly found themselves facing much uncertainty as Covid-19 disrupts global supply chains. Firdaus is facing a decision as to whether switching from his passion for printing into something that may be more promising or look for angles where he can surpass the external pressure from an increasingly saturated industry. Specifically, he wanted to develop a sustainable strategy to align with his long-term success.
format Article
author Abu Bakar, Salwa
A. Halid @ Khalid, Rozieana
M. Habib Rahman, Azman Ali
Ab Rashid, Mohd Elfee
author_facet Abu Bakar, Salwa
A. Halid @ Khalid, Rozieana
M. Habib Rahman, Azman Ali
Ab Rashid, Mohd Elfee
author_sort Abu Bakar, Salwa
title Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]
title_short Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]
title_full Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]
title_fullStr Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]
title_full_unstemmed Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]
title_sort hoping for a new dawn: a printing business / salwa abu bakar … [et al.]
publisher Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED)
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/44084/1/44084.pdf
http://ir.uitm.edu.my/id/eprint/44084/
_version_ 1695534741582774272
score 13.211869

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