Staff View: My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab.

My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab.

In this advanced era of communication technology, users connect across time and place. In the organization, mobile phones, smartphones, tablets, notebooks, and personal computers have become very important, allowing people to share and access documents easily and fast. This article is written based...

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Main Authors:	Abdul Rahim, Norhayati Rafida, Awang@Ali, Muhammad Nizam, Ab. Wahab, Norailis
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020
Subjects:	Telecommunication industry. Telegraph Cell phone services industry. Wireless telephone industry
Online Access:	http://ir.uitm.edu.my/id/eprint/44049/1/44049.pdf http://ir.uitm.edu.my/id/eprint/44049/
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id	my.uitm.ir.44049
record_format	eprints
spelling	my.uitm.ir.440492021-03-23T06:13:45Z http://ir.uitm.edu.my/id/eprint/44049/ My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab. Abdul Rahim, Norhayati Rafida Awang@Ali, Muhammad Nizam Ab. Wahab, Norailis Telecommunication industry. Telegraph Cell phone services industry. Wireless telephone industry In this advanced era of communication technology, users connect across time and place. In the organization, mobile phones, smartphones, tablets, notebooks, and personal computers have become very important, allowing people to share and access documents easily and fast. This article is written based on the management case study approach that exhibits a multi-national company, Mondelez Malaysia Sales Sdn. Bhd. The company is a part of the Mondelēz International group of companies. Mondelēz International brings the brand that offers quality, convenience, and truly delicious taste to consumers worldwide. One of the brands is Cadbury chocolate. In 2014, Mondelez experienced social media's negative aspects concerning an anonymous report on porcine DNA, which is found on its two batches of Cadbury chocolate. Mondelez's reputation suffered, and it lost approximately RM36 Million within ten days. Later, the announcement is made by the Ministry of Health that the Cadbury chocolate is Halal and safe from any non-halal substance. This case study wishes to identify 1) the impact of social media, 2) the crisis management by Mondelez, and 3) the impacts on the reputation that the department of corporate communication has to deal with. This case study suggests that there should embody efficiency, sensitivity, the psychology of communication, emotions, and ethics of communication. Simultaneously, the stakeholders, corporate governance, and standard operating procedures must be in place. Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/44049/1/44049.pdf Abdul Rahim, Norhayati Rafida and Awang@Ali, Muhammad Nizam and Ab. Wahab, Norailis (2020) My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab. ASEAN Entrepreneurship Journal (AEJ), 6 (SI). pp. 5-9. ISSN 2637-0301 (e-ISSN)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Telecommunication industry. Telegraph Cell phone services industry. Wireless telephone industry
spellingShingle	Telecommunication industry. Telegraph Cell phone services industry. Wireless telephone industry Abdul Rahim, Norhayati Rafida Awang@Ali, Muhammad Nizam Ab. Wahab, Norailis My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab.
description	In this advanced era of communication technology, users connect across time and place. In the organization, mobile phones, smartphones, tablets, notebooks, and personal computers have become very important, allowing people to share and access documents easily and fast. This article is written based on the management case study approach that exhibits a multi-national company, Mondelez Malaysia Sales Sdn. Bhd. The company is a part of the Mondelēz International group of companies. Mondelēz International brings the brand that offers quality, convenience, and truly delicious taste to consumers worldwide. One of the brands is Cadbury chocolate. In 2014, Mondelez experienced social media's negative aspects concerning an anonymous report on porcine DNA, which is found on its two batches of Cadbury chocolate. Mondelez's reputation suffered, and it lost approximately RM36 Million within ten days. Later, the announcement is made by the Ministry of Health that the Cadbury chocolate is Halal and safe from any non-halal substance. This case study wishes to identify 1) the impact of social media, 2) the crisis management by Mondelez, and 3) the impacts on the reputation that the department of corporate communication has to deal with. This case study suggests that there should embody efficiency, sensitivity, the psychology of communication, emotions, and ethics of communication. Simultaneously, the stakeholders, corporate governance, and standard operating procedures must be in place.
format	Article
author	Abdul Rahim, Norhayati Rafida Awang@Ali, Muhammad Nizam Ab. Wahab, Norailis
author_facet	Abdul Rahim, Norhayati Rafida Awang@Ali, Muhammad Nizam Ab. Wahab, Norailis
author_sort	Abdul Rahim, Norhayati Rafida
title	My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab.
title_short	My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab.
title_full	My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab.
title_fullStr	My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab.
title_full_unstemmed	My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab.
title_sort	my phone is not your phone / norhayati rafida abdul rahim, muhammad nizam awang@ali and norailis ab. wahab.
publisher	Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED)
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/44049/1/44049.pdf http://ir.uitm.edu.my/id/eprint/44049/
_version_	1695534738245156864
score	13.211869

My phone is not your phone / Norhayati Rafida Abdul Rahim, Muhammad Nizam Awang@Ali and Norailis Ab. Wahab.

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