Cover Image

Case Study : RS Serunding Enterprise / Siti Noor Auni Mat Useng

First of all, this case study is to fulfill the need of this course that need us to research about Small Medium Enterprise (SME). In this case study, I study the company's background, organizational structure, product or services offered and technology involved in this company, and the busines...

Full description

Saved in:
Bibliographic Details
Main Author: Mat Useng, Siti Noor Auni
Format: Entrepreneurship Project
Language:English
Published: 2020
Subjects:
Small business. Medium-sized business
Nutrition. Foods and food supply
Food service
Online Access:http://ir.uitm.edu.my/id/eprint/44039/1/44039.pdf
http://ir.uitm.edu.my/id/eprint/44039/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.44039
record_format eprints
spelling my.uitm.ir.440392021-03-23T06:16:46Z http://ir.uitm.edu.my/id/eprint/44039/ Case Study : RS Serunding Enterprise / Siti Noor Auni Mat Useng Mat Useng, Siti Noor Auni Small business. Medium-sized business Nutrition. Foods and food supply Food service First of all, this case study is to fulfill the need of this course that need us to research about Small Medium Enterprise (SME). In this case study, I study the company's background, organizational structure, product or services offered and technology involved in this company, and the business, marketing and operational strategy. I choose RS Serunding Enterprise because I want to describe the business problem in the process, technology, product, and service orientation. RS Serunding is known as the company that manufactures and supplies various types of serunding located at Kampung Laut, Tumpat, Kelantan. I also analyzed some aspects of the company, such as strengths, weaknesses, opportunities and threats. After completing a case study about this company, I found that this company has some disadvantages even though it was established for about 35 years. Besides, I have recommended some alternative solutions for the major problems that are faced by the company. These alternatives can be practiced by the owner for business progress. 2020-11-16 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/44039/1/44039.pdf Mat Useng, Siti Noor Auni (2020) Case Study : RS Serunding Enterprise / Siti Noor Auni Mat Useng. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Small business. Medium-sized business
Nutrition. Foods and food supply
Food service
spellingShingle Small business. Medium-sized business
Nutrition. Foods and food supply
Food service
Mat Useng, Siti Noor Auni
Case Study : RS Serunding Enterprise / Siti Noor Auni Mat Useng
description First of all, this case study is to fulfill the need of this course that need us to research about Small Medium Enterprise (SME). In this case study, I study the company's background, organizational structure, product or services offered and technology involved in this company, and the business, marketing and operational strategy. I choose RS Serunding Enterprise because I want to describe the business problem in the process, technology, product, and service orientation. RS Serunding is known as the company that manufactures and supplies various types of serunding located at Kampung Laut, Tumpat, Kelantan. I also analyzed some aspects of the company, such as strengths, weaknesses, opportunities and threats. After completing a case study about this company, I found that this company has some disadvantages even though it was established for about 35 years. Besides, I have recommended some alternative solutions for the major problems that are faced by the company. These alternatives can be practiced by the owner for business progress.
format Entrepreneurship Project
author Mat Useng, Siti Noor Auni
author_facet Mat Useng, Siti Noor Auni
author_sort Mat Useng, Siti Noor Auni
title Case Study : RS Serunding Enterprise / Siti Noor Auni Mat Useng
title_short Case Study : RS Serunding Enterprise / Siti Noor Auni Mat Useng
title_full Case Study : RS Serunding Enterprise / Siti Noor Auni Mat Useng
title_fullStr Case Study : RS Serunding Enterprise / Siti Noor Auni Mat Useng
title_full_unstemmed Case Study : RS Serunding Enterprise / Siti Noor Auni Mat Useng
title_sort case study : rs serunding enterprise / siti noor auni mat useng
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/44039/1/44039.pdf
http://ir.uitm.edu.my/id/eprint/44039/
_version_ 1695534737057120256
score 13.222552

Similar Items