Case Study : Mr Right Trading / Nur Suhaila Md Suffian

This case study is an endeavour to grasp how the theories can be applied to a practical situation. As a student in UiTM Kota Bharu, it is a part of the study syllibus which require each of the students to undergo a case study project. For this purpose, I have got the chance to do a research on a cor...

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Bibliographic Details
Main Author: Md Suffian, Nur Suhaila
Format: Entrepreneurship Project
Language:English
Published: 2020
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/43976/1/43976.pdf
http://ir.uitm.edu.my/id/eprint/43976/
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Summary:This case study is an endeavour to grasp how the theories can be applied to a practical situation. As a student in UiTM Kota Bharu, it is a part of the study syllibus which require each of the students to undergo a case study project. For this purpose, I have got the chance to do a research on a corporate entity that manufactures products that deeply interest me which is Mr Right Trading. The company provides service of sewing clothes and t-shirt printing. In the very first step, general information regarding the company was collected. Informations are gathered through primary and secondary sources. The owner of the company has been interviewed and extra informations from the online articles were used in the case study. The second part of the report contains the specialized study subjects which are the background of the company, organizational structure and products and services provided by the company. Plus, the technologies used by Mr Right Trading were also been studied and divided into several subtopics according to the machine used. I had also identified the business, marketing and operational strategy that were implement by the company. Lastly, the financial achievement of the company had also been determined.