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Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar

Communication research view communication as a process of transferring information from the source to the receiver to influence an individual’s behavior. The focus of past research have been on the transmission of information involving the media and not on the relevancy of information needed by indi...

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Main Authors: Sualman, Ismail, Jaafar, Rosni
Format: Article
Language:English
Published: Universiti Teknologi MARA, Shah Alam 2011
Subjects:
Research
Methodology
Online Access:http://ir.uitm.edu.my/id/eprint/43696/1/43696.pdf
http://ir.uitm.edu.my/id/eprint/43696/
https://jas.uitm.edu.my/index.php/14-archieve-2015/19-volume-8-no-1-june-2012
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id my.uitm.ir.43696
record_format eprints
spelling my.uitm.ir.436962021-03-18T00:28:25Z http://ir.uitm.edu.my/id/eprint/43696/ Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar Sualman, Ismail Jaafar, Rosni Research Methodology Communication research view communication as a process of transferring information from the source to the receiver to influence an individual’s behavior. The focus of past research have been on the transmission of information involving the media and not on the relevancy of information needed by individuals. The aim of this research is to study communication as information seeking efforts. Therefore, one of the objectives of the research is to look at factors influencing the needs and usage of health communication among the public. The research utilizes the sense-making approach as its theoretical framework. In general, the research indicates significant relationships between situational factors and efforts toward fulfilling information needs and information seeking. The research findings differ from the traditional communication research approaches which mostly focus on the effect of information on individuals. This research strongly indicates that individuals who face a health situation will actively seek relevant information to overcome their health predicaments. Universiti Teknologi MARA, Shah Alam 2011-06 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/43696/1/43696.pdf Sualman, Ismail and Jaafar, Rosni (2011) Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar. Journal of Administrative Science, 8 (1). pp. 1-15. ISSN 1675-1302 https://jas.uitm.edu.my/index.php/14-archieve-2015/19-volume-8-no-1-june-2012
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Research
Methodology
spellingShingle Research
Methodology
Sualman, Ismail
Jaafar, Rosni
Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar
description Communication research view communication as a process of transferring information from the source to the receiver to influence an individual’s behavior. The focus of past research have been on the transmission of information involving the media and not on the relevancy of information needed by individuals. The aim of this research is to study communication as information seeking efforts. Therefore, one of the objectives of the research is to look at factors influencing the needs and usage of health communication among the public. The research utilizes the sense-making approach as its theoretical framework. In general, the research indicates significant relationships between situational factors and efforts toward fulfilling information needs and information seeking. The research findings differ from the traditional communication research approaches which mostly focus on the effect of information on individuals. This research strongly indicates that individuals who face a health situation will actively seek relevant information to overcome their health predicaments.
format Article
author Sualman, Ismail
Jaafar, Rosni
author_facet Sualman, Ismail
Jaafar, Rosni
author_sort Sualman, Ismail
title Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar
title_short Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar
title_full Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar
title_fullStr Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar
title_full_unstemmed Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar
title_sort sense-making approach in determining information seeking and usage : case study in health communication / ismail sualman and rosni jaafar
publisher Universiti Teknologi MARA, Shah Alam
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/43696/1/43696.pdf
http://ir.uitm.edu.my/id/eprint/43696/
https://jas.uitm.edu.my/index.php/14-archieve-2015/19-volume-8-no-1-june-2012
_version_ 1695534700374786048
score 13.211869

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