The level of acceptance in adopting the philosophy of market orientation in the Malaysian public organizations / Nurulaini Zamhury, Rugayah Hashim and Jasmine Ahmad
A major feature of the new public management (NPM) concept is its market-oriented approach. The premise of NPM reform wave is that more market orientation in the public sector will lead to greater cost-efficiency for government, without having negative side effects on other objectives and considerat...
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Format: | Article |
Language: | English |
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Universiti Teknologi MARA, Shah Alam
2010
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Online Access: | http://ir.uitm.edu.my/id/eprint/43674/1/43674.pdf http://ir.uitm.edu.my/id/eprint/43674/ https://jas.uitm.edu.my/index.php/14-archieve-2015/34-volume-7-no-2-dec-2010 |
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