The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar
This research is an attempt to investigate the marketing effectiveness of Tabung Haji Link Card among rural account holders in Sabah. Over 300 questionnaires were distributed during the study. The researcher identified that there are three (3) independent variables involved in this study namely L...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/43258/1/43258.pdf http://ir.uitm.edu.my/id/eprint/43258/ |
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