A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim
This study is conducted to identify the factors leading to customer satisfaction of Bank Rakyat (Taiping Branch). The data based on the research model that has been developed. The independent variables are trust, servicescape and waiting time while the dependent variable is customer satisfaction. Ba...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/43229/1/43229.pdf http://ir.uitm.edu.my/id/eprint/43229/ |
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