Cover Image

Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal

This undergraduate project aims to assess perception towards Chinese consumers on food implementation of food establishment in the contexts of food quality, food safety and nutritional health. Food implementation has been executed in food establishment in any aspects. This study was conducted among...

Full description

Saved in:
Bibliographic Details
Main Authors: Aziz, Nur Ashiqin, Jamal, Nur Fazirah
Format: Student Project
Language:English
Published: 2017
Subjects:
Marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/43128/1/43128.pdf
http://ir.uitm.edu.my/id/eprint/43128/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.43128
record_format eprints
spelling my.uitm.ir.431282021-03-15T09:29:19Z http://ir.uitm.edu.my/id/eprint/43128/ Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal Aziz, Nur Ashiqin Jamal, Nur Fazirah Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia This undergraduate project aims to assess perception towards Chinese consumers on food implementation of food establishment in the contexts of food quality, food safety and nutritional health. Food implementation has been executed in food establishment in any aspects. This study was conducted among Chinese consumers in Georgetown, Penang. Chinese population is growing in terms of age, knowledge and income, thus, all of these factors have influenced them in seeking for quality, safety and also healthy food. Although there are many food establishments that have be implemented in terms of food safety, food quality and also nutritional health, but there is still have an issue pertaining to food borne illness. This research discusses more about Chinese awareness about food implementation provided by restaurant, their satisfaction toward quality, safety and the importance of the knowledge of nutritional health practice. 2017-12-30 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/43128/1/43128.pdf Aziz, Nur Ashiqin and Jamal, Nur Fazirah (2017) Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Malaysia
spellingShingle Marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Malaysia
Aziz, Nur Ashiqin
Jamal, Nur Fazirah
Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal
description This undergraduate project aims to assess perception towards Chinese consumers on food implementation of food establishment in the contexts of food quality, food safety and nutritional health. Food implementation has been executed in food establishment in any aspects. This study was conducted among Chinese consumers in Georgetown, Penang. Chinese population is growing in terms of age, knowledge and income, thus, all of these factors have influenced them in seeking for quality, safety and also healthy food. Although there are many food establishments that have be implemented in terms of food safety, food quality and also nutritional health, but there is still have an issue pertaining to food borne illness. This research discusses more about Chinese awareness about food implementation provided by restaurant, their satisfaction toward quality, safety and the importance of the knowledge of nutritional health practice.
format Student Project
author Aziz, Nur Ashiqin
Jamal, Nur Fazirah
author_facet Aziz, Nur Ashiqin
Jamal, Nur Fazirah
author_sort Aziz, Nur Ashiqin
title Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal
title_short Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal
title_full Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal
title_fullStr Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal
title_full_unstemmed Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal
title_sort assessing chinese consumer awareness towards food implementation in georgetown, penang / nur ashiqin aziz and nur fazirah jamal
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/43128/1/43128.pdf
http://ir.uitm.edu.my/id/eprint/43128/
_version_ 1695534649563938816
score 13.211869

Similar Items