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Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana

This study aims to do a preliminarily study on Halal literacy and dimensions associated with Halal product purchases among undergraduate students. It is to highlight the importance of Halal literacy and factors associated with purchasing Halal products to establish a kind of Halal lifestyle that in...

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Main Author:	-, Anna Sardiana
Format:	Article
Language:	English
Published:	UiTM Cawangan Johor 2020
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/43102/1/43102.pdf http://ir.uitm.edu.my/id/eprint/43102/ https://insightjournal.my/
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id	my.uitm.ir.43102
record_format	eprints
spelling	my.uitm.ir.431022021-03-11T08:05:47Z http://ir.uitm.edu.my/id/eprint/43102/ Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana -, Anna Sardiana Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study aims to do a preliminarily study on Halal literacy and dimensions associated with Halal product purchases among undergraduate students. It is to highlight the importance of Halal literacy and factors associated with purchasing Halal products to establish a kind of Halal lifestyle that influenced Halal value-chain in the future. Halal literacy was measured using 27 test questions. The proportion of correct and incorrect was used as weights in scoring to represent the difficulty items. The scoring result was analyzed with Confirmatory Factor Analysis (CFA). Scores used to classify cases into the low, middle, and upper levels of halal literacy. For the factors associated to halal product purchase, there were ten dimensions named Firmness, Awareness, Assurance, Brand Association, Certainty, Purity, Universal, Mindset, Knowledge, and Conformity were extracted using varimax Factor Analysis from four suggested variables: marketing concept; Awareness, Halal certificate; and Religiosity. Based on the results of the study, this paper suggests that Halal literacy and factors that associated with Halal product purchase have a close relationship and an impact towards Halal lifestyle. UiTM Cawangan Johor 2020 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/43102/1/43102.pdf -, Anna Sardiana (2020) Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana. Insight Journal: International, Refereed, Open Access, Online Journal, 6 (28). pp. 277-294. ISSN 2600-8564 https://insightjournal.my/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling -, Anna Sardiana Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana
description	This study aims to do a preliminarily study on Halal literacy and dimensions associated with Halal product purchases among undergraduate students. It is to highlight the importance of Halal literacy and factors associated with purchasing Halal products to establish a kind of Halal lifestyle that influenced Halal value-chain in the future. Halal literacy was measured using 27 test questions. The proportion of correct and incorrect was used as weights in scoring to represent the difficulty items. The scoring result was analyzed with Confirmatory Factor Analysis (CFA). Scores used to classify cases into the low, middle, and upper levels of halal literacy. For the factors associated to halal product purchase, there were ten dimensions named Firmness, Awareness, Assurance, Brand Association, Certainty, Purity, Universal, Mindset, Knowledge, and Conformity were extracted using varimax Factor Analysis from four suggested variables: marketing concept; Awareness, Halal certificate; and Religiosity. Based on the results of the study, this paper suggests that Halal literacy and factors that associated with Halal product purchase have a close relationship and an impact towards Halal lifestyle.
format	Article
author	-, Anna Sardiana
author_facet	-, Anna Sardiana
author_sort	-, Anna Sardiana
title	Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana
title_short	Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana
title_full	Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana
title_fullStr	Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana
title_full_unstemmed	Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana
title_sort	halal literacy and halal product purchase dimension: a preliminary study / anna sardiana
publisher	UiTM Cawangan Johor
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/43102/1/43102.pdf http://ir.uitm.edu.my/id/eprint/43102/ https://insightjournal.my/
_version_	1695534647491952640
score	13.211869

Halal literacy and halal product purchase dimension: a preliminary study / Anna Sardiana

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