A study on consumer’s attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]
With the explosive growth of social media in recent years, viral advertising seems the best tool to release promotional message activities through an interactive network-based channel. This study investigated the effect of viral advertising as a marketing strategy used by an ice cream manufacturing...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Cawangan Johor
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/42770/1/42770.pdf http://ir.uitm.edu.my/id/eprint/42770/ https://insightjournal.my/ |
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