Measuring and managing factors influencing sales performance : The study of petronas lubricant products / Mohamad Jais Daud ... [et al.]

The main product for this paper is PETRONAS lubricant in term of sales performance, and this paper is to indicate the interconnection among the product pricing, product quality and sales performance. Product pricing and product quality factors do contribute towards the sales performance of PETRONAS...

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Bibliographic Details
Main Authors: Daud, Mohamad Jais, Saidi, Shairul Fahme, Amit, Sharkawi
Format: Student Project
Language:English
Published: 2009
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/42459/1/42459.pdf
http://ir.uitm.edu.my/id/eprint/42459/
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