The importance of brand equity to University College Sabah Foundation (UCSF) / Mohd Syuwari Abduh
The purpose of this research is to study on the importance of brand equity to University College Sabah Foundation (UCSF). Branding is considered as the most crucial element to develop sustainable strategies agreed among universities and colleges. However, because of the uncommon nature of the ser...
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2018
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my.uitm.ir.423912021-03-11T07:23:22Z http://ir.uitm.edu.my/id/eprint/42391/ The importance of brand equity to University College Sabah Foundation (UCSF) / Mohd Syuwari Abduh Abduh, Mohd Syuwari L Education (General) Ratings and rankings. Evaluation and ranking of universities and colleges The purpose of this research is to study on the importance of brand equity to University College Sabah Foundation (UCSF). Branding is considered as the most crucial element to develop sustainable strategies agreed among universities and colleges. However, because of the uncommon nature of the service, the result is more likely to become adverse. The objective of this research is to identify the importance of brand equity to University College Sabah Foundation and also come out with the suggestions and recommendations for University College Sabah Foundation in order to develop sustainable strategies. This research was done by distributing 291 questionnaires that were distributed manually and using electronic method in selected area which is within the internal organization of University College Sabah Foundation. Findings showed three areas of their greatest concerns which are brand awareness, brand association and perceived quality. Further, this paper highlighted the things that are necessary and needed improvement. 2018-06 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/42391/1/42391.pdf Abduh, Mohd Syuwari (2018) The importance of brand equity to University College Sabah Foundation (UCSF) / Mohd Syuwari Abduh. [Student Project] (Unpublished) |
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L Education (General) Ratings and rankings. Evaluation and ranking of universities and colleges Abduh, Mohd Syuwari The importance of brand equity to University College Sabah Foundation (UCSF) / Mohd Syuwari Abduh |
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The purpose of this research is to study on the importance of brand equity to University
College Sabah Foundation (UCSF). Branding is considered as the most crucial element to
develop sustainable strategies agreed among universities and colleges. However, because
of the uncommon nature of the service, the result is more likely to become adverse. The
objective of this research is to identify the importance of brand equity to University
College Sabah Foundation and also come out with the suggestions and recommendations
for University College Sabah Foundation in order to develop sustainable strategies. This
research was done by distributing 291 questionnaires that were distributed manually and
using electronic method in selected area which is within the internal organization of
University College Sabah Foundation. Findings showed three areas of their greatest
concerns which are brand awareness, brand association and perceived quality. Further,
this paper highlighted the things that are necessary and needed improvement. |
| format |
Student Project |
| author |
Abduh, Mohd Syuwari |
| author_facet |
Abduh, Mohd Syuwari |
| author_sort |
Abduh, Mohd Syuwari |
| title |
The importance of brand equity to University College Sabah Foundation (UCSF) / Mohd Syuwari Abduh |
| title_short |
The importance of brand equity to University College Sabah Foundation (UCSF) / Mohd Syuwari Abduh |
| title_full |
The importance of brand equity to University College Sabah Foundation (UCSF) / Mohd Syuwari Abduh |
| title_fullStr |
The importance of brand equity to University College Sabah Foundation (UCSF) / Mohd Syuwari Abduh |
| title_full_unstemmed |
The importance of brand equity to University College Sabah Foundation (UCSF) / Mohd Syuwari Abduh |
| title_sort |
importance of brand equity to university college sabah foundation (ucsf) / mohd syuwari abduh |
| publishDate |
2018 |
| url |
http://ir.uitm.edu.my/id/eprint/42391/1/42391.pdf http://ir.uitm.edu.my/id/eprint/42391/ |
| _version_ |
1695534627136995328 |
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13.211869 |